Disney, VR/AR, and Apple's WWDC 2023

neo999955

neo999955

Well-Known Member
In the Parks
No
Rhinocerous said:
I’m late to this party, but if Apple really wants to break into the older casual market with VR, they should partner with sports. At my old job my team was sorting through (and trying out) a variety of VR headsets from a decommissioned tech lab. A coworker in his 50s was mostly underwhelmed and confused until I showed him a 360 video of a hockey game on YouTube. His mind was blown and he was immediately on board.

Networks have tried it as a gimmick here and there, but if they committed to partnering with major sports leagues to put high quality 360 cameras in “the best seats” and sold season tickets for those feeds, the tech would have an instant audience. Plus, I wouldn’t have to watch Apple TV+ butcher a baseball broadcast anymore.
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They do have examples of this on the Vision Pro, but actually building this out so you can watch current games and such will take a long while and a ton of money. Plus, people need to actually buy the thing to make it worth it (a bit of a chicken and egg issue). Apple has the money and they see a future 5+ years down the road where this is cheap enough, good enough and light enough people will use in masse. I hope for it!
 
wdwmagic

wdwmagic

Administrator
Moderator
Premium Member
Rhinocerous said:
I’m late to this party, but if Apple really wants to break into the older casual market with VR, they should partner with sports. At my old job my team was sorting through (and trying out) a variety of VR headsets from a decommissioned tech lab. A coworker in his 50s was mostly underwhelmed and confused until I showed him a 360 video of a hockey game on YouTube. His mind was blown and he was immediately on board.

Networks have tried it as a gimmick here and there, but if they committed to partnering with major sports leagues to put high quality 360 cameras in “the best seats” and sold season tickets for those feeds, the tech would have an instant audience. Plus, I wouldn’t have to watch Apple TV+ butcher a baseball broadcast anymore.
Click to expand...
Apple is starting with MLS

9to5mac.com

Apple teases MLS playoffs Immersive Video for Vision Pro coming soon, shot in 8K 3D - 9to5Mac

As this year’s MLS season kicks off today, Apple is promoting its MLS Season Pass subscription service in full-force. Hidden...
9to5mac.com 9to5mac.com
 
GhostHost1000

GhostHost1000

Premium Member
JD80 said:
Same thing was said about people holding phones all day.

Form factor will change to make them more comfortable with ever iteration.
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this is way different than a phone though... I just don't see it anywhere close to as popular no matter how it evolves

I also don't wear my phone
 
J

JMcMahonEsq

Well-Known Member
neo999955 said:
They do have examples of this on the Vision Pro, but actually building this out so you can watch current games and such will take a long while and a ton of money. Plus, people need to actually buy the thing to make it worth it (a bit of a chicken and egg issue). Apple has the money and they see a future 5+ years down the road where this is cheap enough, good enough and light enough people will use in masse. I hope for it!
Click to expand...
Also other than for special events, playoffs, ect., I am not sure the teams would really want to get behind this. Yes there might be licensing and some revenue from virtual seats, but do teams really want to give fans another reason not to come to the ballpark. Losing out on parking fees, food, merch sales with people watching at home on HDTV's is an issue that i am not sure teams want to contribute to with a "watch from home as if you were there" type of experience.
 
JD80

JD80

Well-Known Member
Apple just needs
GhostHost1000 said:
this is way different than a phone though... I just don't see it anywhere close to as popular no matter how it evolves

I also don't wear my phone
Click to expand...

You sound like the people who said homes will never need computers in them 50 years ago.
 
T

Trauma

Well-Known Member
JD80 said:
Apple just needs


You sound like the people who said homes will never need computers in them 50 years ago.
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The sales numbers tell you all you need to know.

People do not care.

Yes one day tech like this will be mainstream, but it will be in a completely different form factor.

The Vision Pro is a dud and it’s back to the drawing board.

All you are basically saying is tech will continue to evolve.

I’d also bet the sun will rise tomorrow.
 
F

Fido Chuckwagon

Well-Known Member
JD80 said:
Apple just needs


You sound like the people who said homes will never need computers in them 50 years ago.
Click to expand...
Some things catch on, some things don't. Smellovision never caught on. 3d tv's never caught on. I think this is a lot more like smellovision and 3d tv's than it is like a phone or tablet. Only time will tell though.

Also important to note that virtual reality isn't some "new" concept. We've been playing around with this since the 90's. Yes the tech has gotten much better, but VR could have taken off any time in the past 30 years and hasn't yet.
 
T

Trauma

Well-Known Member
Fido Chuckwagon said:
Some things catch on, some things don't. Smellovision never caught on. 3d tv's never caught on. I think this is a lot more like smellovision and 3d tv's than it is like a phone or tablet. Only time will tell though.

Also important to note that virtual reality isn't some "new" concept. We've been playing around with this since the 90's. Yes the tech has gotten much better, but VR could have taken off any time in the past 30 years and hasn't yet.
Click to expand...
How about smellovision in 3D!!
 
wdwmagic

wdwmagic

Administrator
Moderator
Premium Member
Trauma said:
The sales numbers tell you all you need to know.

People do not care.

Yes one day tech like this will be mainstream, but it will be in a completely different form factor.

The Vision Pro is a dud and it’s back to the drawing board.

All you are basically saying is tech will continue to evolve.

I’d also bet the sun will rise tomorrow.
Click to expand...
The Apple 1 sold about 200 units, and today Apple sells $40 billion in MACs per year. Today's MAC is a different form factor, but it all has to start somewhere - just like Vision Pro.
 
durangojim

durangojim

Well-Known Member
I bought a Vision Pro about 2 weeks after launch to try to incorporate it into my workflow when I see patients at home. It's a neat product but there are some major thing limiting its use in my option. It's big and heavy, the MacBook screen mirroring is limited to one screen and frankly having a bunch of windows floating around isn't really more efficient than just having a screen infront of you with windows. It is however superb on an airplane for watching movies. As someone next to me said while I was traveling, you look like a dork, but I guess that doesn't matter if you're watching movie on a 10 foot screen 30,000 feet above the ground. Right now this iteration is not worth it in my opinion for 99% of average users and I hardly use it anymore. I hope WWDC brings some much needed upgrades and apps to the software.
 
UNCgolf

UNCgolf

Well-Known Member
durangojim said:
I bought a Vision Pro about 2 weeks after launch to try to incorporate it into my workflow when I see patients at home. It's a neat product but there are some major thing limiting its use in my option. It's big and heavy, the MacBook screen mirroring is limited to one screen and frankly having a bunch of windows floating around isn't really more efficient than just having a screen infront of you with windows. It is however superb on an airplane for watching movies. As someone next to me said while I was traveling, you look like a dork, but I guess that doesn't matter if you're watching movie on a 10 foot screen 30,000 feet above the ground. Right now this iteration is not worth it in my opinion for 99% of average users and I hardly use it anymore. I hope WWDC brings some much needed upgrades and apps to the software.
Click to expand...

I mentioned it above, but this is the ongoing problem for VR/AR (one that AR is more likely to solve eventually than VR, IMO). It just doesn't offer a better experience (and often offers a worse one) for regular, every day tasks than a laptop or desktop computer (or smart phone/tablet in some cases).
 
T

Trauma

Well-Known Member
wdwmagic said:
I'm referring to Apple, because they are the most capable of achieving this to be mass market, and the Vision Pro is their first device in this category.
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Who knows who will get whatever this ends up being to mass market. Could be a company that doesn’t even exist yet. Could be Apple, Microsoft, Google, Meta.

We will see if Apple even makes a second version of the Vision Pro.
 
D

DCBaker

Premium Member
D

DCBaker

Premium Member
News on Disney+ and the Apple Vision Pro:

Beginning today, Disney+ subscribers will be able to access a new immersive environment from National Geographic with the Disney+ app on Apple Vision Pro, which will transport users to the breathtaking natural beauty of Iceland’s Thingvellir National Park. The new Disney+ environment marks National Geographic’s first-ever immersive project for Apple Vision Pro.

Environments_EN-GB.jpg


Disney+ is also making four additional 3D films from Marvel Studios available to subscribers today: “Avengers,” “Avengers: Age of Ultron,” “Ant-Man”* and “Ant-Man and the Wasp.”

The new National Geographic environment will transport Disney+ subscribers on Apple Vision Pro to the unique rocky terrain of Thingvellir National Park on a snowy winter day, allowing them to explore their surroundings via interactive elements and sounds that make the space come to life. This UNESCO world heritage site, captured by a team of National Geographic photographers, serves as the backdrop for viewers watching Disney+ content beneath a spectacular nighttime aurora.

“Since its inception, National Geographic has been at the forefront of photography and has led the way in using groundbreaking technology to tell stories that inspire a deeper connection to the natural world,” said David Miller, EVP, National Geographic. “Creating this immersive environment was a natural next step for us to take to build on that legacy and to continue enabling audiences to experience the beauty of our natural world and see places they may never go to otherwise.”

National Geographic worked with Disney Studio Technology to lead the creative development and production of the immersive environment from high-resolution 3D models captured on-site using photogrammetry and gigapixel panoramas. The teams worked in collaboration with Disney Entertainment and ESPN Technology to bring this new experience to Disney+.

The foremost leader in visual storytelling, National Geographic has a rich legacy of being at the forefront of innovation, from being the first to capture a color photograph underwater to being an early adopter of Instagram and the most-followed brand on the platform with 282 million followers. For decades, National Geographic has led the way for audiences worldwide, taking them to the farthest corners of the world.

For more information on Disney+ on Apple Vision Pro, visit disneyplus.com/applevisionpro.
 

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