Apple currently is better about privacy than most other technology companies, I do believe that and it's part of the reason I moved to an iPhone after having Samsungs for most of the past 15 years. But Apple has shown they can't provide all the software needed to make the Vision Pro worthwhile, so they either have to place strict rules on those making software for it, on top of the 30% off the top they take for anything sold in their app store, (which could well drive developers from even making software for the device), or allow developers to be more invasive to earn money via advertising and data collection. It's easier now on the iPhone because it has too big of a share of the market in the US to ignore, but the Vision Pro doesn't; no AR or VR device does. It needs software to build demand for the device so they don't have the same weight to essentially force developers to make it on Apple's terms and the crater in interest since release sure isn't pushing them to. I guess I'm just not convinced. I haven't used a Vision Pro but I have used several VR devices and they were fun and exciting for about 3 months and have sat in my closet for years collecting dust since. And no matter what, this is an evolutionary, not revolutionary, device. AR/VR has been around for decades and every new device has claimed they'd kick off the age of mass adoption. It may happen eventually. Personally, I just doubt it. I could be wrong, but I'd also be interested to see what you feel about Vision Pro in another 6-12 months. Mostly I just see VP users compared to Cybertruck drivers, but then that's the content I lean towards so I'm admittedly working from biased evidence.