I didn't say I wanted Grand Theft Auto in a theme park, but Grand Theft Auto V sold 120 million copies. Breath of the Wild has sold around 18 million. Nintendo's best ever selling game was the original Super Mario Brothers which came packaged in with most Nintendos, and that was still only about 63 million.
Mario and Pokemon are absolutely big properties and should definitely be a boost for Universal, but they're just not comparable to a property like Harry Potter.
I'd argue that the
most valuable theme park properties/features are (not the property value in general) are:
- Location
- Quality
- Good economic environment
- Company Brand (What is the consumer expecting? Disney, Universal, SeaWorld, Legoland, Six Flags, etc.)
- Demographic Skew
- Mickey Mouse & Friends
- Star Wars
- Harry Potter
- Nintendo (Super Mario Bros., Legend of Zelda, etc.)
- Disney's non-IP rides as viewed from the public (Space Mountain, Splash Mountain, Big Thunder, Haunted Mansion, It's a Small World)
- Pokémon
- Looney Tunes & Merry Melodies
- Lord of the Rings
- Batman
- Marvel Cinematic Universe (I don't think its BO returns necessarly show its theme park pull 1:1, but it definitely still has reach)
- Game of Thrones
- Spider-Man
- Pirates of the Caribbean
- Jurassic Park
- Avatar
- Toy Story
- Frozen
- Beauty and the Beast
- The Lion King
- Aladdin
- Alice in Wonderland
- Indiana Jones
- 007
- Star Trek
- Alien
- Hunger Games
- Hanna Barbera
- Lego
- Minecraft
- The Muppets
- Winnie the Pooh
- Jaws
- The Jungle Book
- Cinderella
- Tarzan
- 101 Dalmatians
- Transformers
- Planet of the Apes
- E.T.
- Shrek
- Fast and Furious
The order is far from perfect, but I think it's a good starting point just jotting down my brief thoughts on the subject.
I think however, that IP's are not as important as quality. It is rarely the deciding indicator. Good economic regions, give high quality theme parks with a good brand a huge boost. That seems to be the rule, and while you will inevitably pull someone in with an IP, quality still comes first as history has shown us many, many times.
Loyal fanbases are a huge boost to broad market appeal. Potter still appeals to people who haven't seen the movies or books, but remember, it is also popular in the mainstream. Potter also has the luxery of being the crown jewel of Universal and what they have setup in Orlando in particular is something special. I went to Universal specifically because of how good I had heard Potter was even as I hadn't read the books or movies. If they did it like their Jurrasic Park land, which is by no means bad, it would have not have attracted nearly as many people.
Even untapped markets like video games such as Portal, Half-life, Grand Theft Auto, Red Dead, Fallout, and others could have huge potential, but are probably more built for a specific ride than an entire land. You also have to remember, not every IP translates well to a themed environment. Cars may be popular in terms of merchandise, but it's not necessarily beloved like the Lion King, but it works as a themed environment. Avatar as well. Yet, even something popular like the Fast & the Furious done poorly won't bring anyone in (though it's more 'cheap thrills' movie experience than a 'I want to step into this world!')
I still think Nintendo, Star Wars, Marvel, and DC Comics are the only ones that could anchor an entire high-quality park for a second, third, fourth, fifth, or whatever gate. Pixar and Disney Animation are in a unique spot with their theme park read beloved films, but I don't think they could go at it alone.
Also, parks featuring animals, sciences, and others can also pull in additional people to that niche. Adult skewing theme parks like DisneySea and EPCOT, balance out the more kid-focused Castle parks, and a park like Hollywood Studios or Islands of Adventure skew towards the young adult crowd. Parks also work better for a complete resort to have different themes instead of just movies properties.
Smaller, but with known mainstream appeal properties like Peanuts and the Muppets still have a place as well.
Those are my random thoughts, haha!