But the market will bear whatever the market will bear - whether you include it in the room charge or call it something else. If they could get a half billion more in revenue with resort fees and parking fees they could get it just as easily by increasing room rates.
The only reason some hotels call part of the room charge a "resort fee" is to try to mislead customers about the true cost. Hopefully Disney is still above that sort of thing.
I get it. I'm not a fan of it either. This is just the way the travel industry is. Nickel and Dime. Disney may want to keep it transparent and absorb it into the room rate prior to check in rather than charging at check-out. But it will be an itemized item when you pay. It gives them justification to raise room rates.
Again, I'm not a fan of it. But look at reality. When you book a flight, you pay more for the type of seat (what the heck is premium economy anyway?), pay more if you want priority boarding, pay more if you exceed the luggage requirements, pay for internet onboard, pay for entertainment on some domestic flights. Some airlines are now even experimenting with a fee for carry-ons
If you're at a hotel, there's the resort fee, the parking fee, the in-room movie fee, some hotels charge you for the shuttle, on and on.
Heck look at a cruise. Which has always been "marketed" as an all-inclusive vacation. You get charged for certain beverages, pay extra for excursions, pay for photos, and the new fad "premier dinning option" where they'll charge you extra for eating at a specific restaurant. Let's not even get into the extortion of forced gratuities.
Like I said. I get it. I'm with you. I think it stinks...but it is reality.