Originally posted by prberk
The Disney Stores should carry the nicer, more upscale items like watches, that they used to carry. They should also be a place, unlike a mass marketer, where you might pay a slight premium to KNOW that you will find the Disney films, records, books, and merchandise that you want.
The stores always do better, I think, when they are niche marketers (boutiques) that are thus differentiated from Wal-Mart and other mass marketers. At the big chains, you cannot always KNOW that you will find certain Disney products (such as the Treasures, or classy adult Mickey shirts) ; but you SHOULD be able to know that at the Disney Store. That is the difference, when they are merchandised well, in my opinion.
And don't forget the uncountable value of the constant "ad" that just walking past or visiting the Disney Store is, as an advertisement or reminder for Walt Disney World or Disneyland.....