LeighM
Well-Known Member
Technically, it's this: The WDW experience, for a long after inception, was a product driven by and modeled after a dream. Eisner came in and was able to mold the dream with the realities of the economic environment. Now, the short term forecasts dominate strategic decision-making. As a rule, the path to meeting or exceeding expectations is to maximize revenue through consumer driven marketing concepts. With WDW, the herds of cattle are the customers, and are evidently more than happy to pay handsomely for that er, privilege. This is quite a contrast with the original model. To be honest, I'm not sure the original model would even be financial viable anymore. That doesn't mean I don't recognize what happens when average cow essentially determines the customer experience should be versus the what the visionary has in mind.
I think Roy Disney did a great job of trying to bring his brother's dream of WDW to life. I also think Eisner did a great job interpreting that dream in the parks and resorts. Until Roy Disney the son, and others on the Board, got tired of Eisner. A lot of people complained about the job that Eisner was doing and his focus on the bottom line. I think Iger has done a good job for what he was hired to do. When I'm at WDW, I still see Walt's vision for the parks in action every time I'm there. A place for families to have fun together and where an adult can be a kid again and escape reality for a little while.