Info from trade mags
There was an article in one of the hospitality trade magazines a little under a year ago where they were conjecturing that based on the success of Hilton Head and Vero Beach (two Disney resorts that are not related to theme parks), the fact that they were now offering other non-theme park actions with their Adventures by Disney, and they have been very successful hosting business conventions/trade shows that is was only a matter of time before Disney starts spreading out its hospitality brand to the more popular Adventures locations and the more popular trade show locations. Don't know if it is true, but it does make sense.