GoofGoof
Premium Member
You can’t just make the price per point lower. That won’t work with the current program. There are a few ways to build a true moderate DVC program.The big problem is, how would this work? You have a moderate DVC, costing much less than the deluxe DVC resorts. New buyers get far cheaper points, and then use them to stay at the Poly. But existing buyers can also sell their existing points and snap up huge numbers of cheaper points.
If you make the points a similar price but with less points per room, people still have to fork out crazy prices.
And you exacerbate the problem we have now, where a lot of people have only enough points to stay in a studio for a few days, thus making studio availability scarce all year round by the 7 month window.
The only way this truly works is to create a whole new tier of DVC points for moderate resorts. And then you have the headache of member perks....
- Make the moderate and deluxe tiers of DVC completely separate and don’t allow trade-ins between the 2. Easy to administer but you lose the valuable selling feature of trading in. It would also require a build out of several moderate resorts to make the point system work. It doesn’t work well with just 1 Resort.
- Keep the price per point equal to the deluxe resorts but make the points per night much lower. This makes trading in easy but it hurts profits and also could cause a log jam of current owners trying to extend their stays by booking the lowest point per night rooms. Think about how fast standard view rooms go at some resorts now and also how hard it has become to book during value season. You also have a big issue with MFs. A lot of the costs are relatively fixed but if you make the per night point rate lower you reduce the total number of points which makes the MFs per point higher. So you may have paid less upfront because you can buy half as many points but your total MF will be about the same as someone with twice as many points at a deluxe resort. You can offset some of this by cutting out deluxe amenities and reducing costs but not enough to keep MFs low. The only way to make it work is economies of scale. You need a huge moderate DVC resort to spread those fixed costs out. Probably something like a 2,000 room resort. It would be quite ambitious.
- Another option is a hybrid of 1&2. Create a new moderate tier of DVC which is priced lower than deluxe but not as low as half the price then create an exchange rate between the tiers. Something like to trade-in from moderate to deluxe is 2 for 1. The price per point could then be reduced and the points per night could also be reduced. This system allows an occasional splurge for moderate owners to upgrade to deluxe but it wouldn’t be a “good deal” kinda similar to trading in DVC points for Disney hotel rooms. It would have be structured in such a way that there’s no way to game the system when trading between tiers. The trade-in would need to be neutral at best.