I'm not saying theme doesn't matter, just that it's not the only consideration. Riviera has the Skyliner and fireworks views as its main draw, similar to BLT. WL and AKL have some of the best theming on property (and nothing can top a Savannah view at AKL), and AKL's restaurants are among the best in all of WDW, but transportation from both takes forever to get anywhere. We bought a Copper Creek because that was the resort available direct at the time and we felt there was value to the perks (which has proven true for us, but I know it's not worth it for everyone), we like the theming of the resort, the point charts were reasonable even if the points themselves were pricy, and we loved Artist Point and Whispering Canyon. (note that we are VERY unhappy with the replacement of Artist Point with a watered-down character meal, and might not have been willing to buy into CC if we'd known that was going to happen a year later.)