Jrb1979
Well-Known Member
I'm not so sure lowering the price is the answer. DCL is a niche market. Its geared to families that love Disney.Yes, it's actually been a reasonably good investment cycle for DCL. I think I'm just one of the few people who is not against them keeping that pacing up. Especially when their competitors are launching ships with double the occupancy annually.
I also think DCL is over-priced and fortunately, because it is so, has room to discount and still do very well for themselves. A 12-15 ship fleet at a 50% premium over the industry is better than a 7 vessel fleet at a 100% mark up. DCL still has some very under-served markets to move ships towards, because they are so small of a fleet.
I could be wrong but I don't see those families that go on the other cruise lines choosing DCL if the price was lower