Here is the first couple of pages of a paper I wrote last year for a class. I thought I would post the paper and see what you all thought. Be honest.
Disney Corporation
History
Many times throughout my research I saw Disney quoted as saying, "I only hope that we never lose sight of one thing -that it was all started by a mouse." Unfortunately, this is not the whole truth. It is important to note that Walt Disney tried a couple of times to start a business before he had any success. In 1920, Walt Disney met Ubbe Iwerks (later shortened to Ub Iwerks) and together formed Iwerks-Disney Commercial Artists. It lasts only one month before going bankrupt. In the same year, 1920 Walt & Ub work for the Kansas City Slide Company making his new animated films "Newman Laugh-O-grams." In 1922, Walt quits and starts "Laugh-O-gram Films" with $15,000 from local investors. Walt persuades Ub Iwerks to leave this current job, but shortly after "Laugh-O-gram Films". Walt resigns himself to bankruptcy, moves to Hollywood planning to become a director. On Oct 16, 1923 Walt & Roy Disney sign a contract with M.J. Winkler, a New York cartoon distributor. Roy operates a secondhand camera while two girls were hired to ink & paint the celluloid. Walt does the animation. Walt hires the first animator, Rollin (Ham) Hamilton and moves into a small store with a window bearing "Disney Bros. Studio." In March of 1924, the first Alice Comedy reaches theaters. In 1924, Ub Iwerks moves to California to join Disney Productions. Walt then wanted to concentrate on the scenarios of the film. Never animated again after that. The studio is eventually renamed Walt Disney Studio in February of 1926. Walt Disney Studio was authorized to make "Oswald the Lucky Rabbit" series for Universal Pictures. New York distributor Charlie Mintz offered $1,800 per cartoon. As a result, all but one of Disney's animators (Ub Iwerks) quit. Walt, on a train ride, develops Mickey Mouse and along with Ub Iwerks creates a new cartoon, "Plane Crazy." The preview reception was not overwhelming, so Walt produces a second picture, "The Gallopin Gaucho." Neither interested major distributors. Walt plans a third cartoon, with sound. The result is "Steamboat Willie."
All of this history takes us to the “start”. After Mickey Mouse, it was one major achievement after another. Since then, the company has grown into a huge conglomerate of television networks, theme parks, movie studios, and merchandise. They have gambled the entire company on each new idea, often taking the company to near bankruptcy. Some of the major accomplishments are:
Created the full length animated film market with “Snow White” in 1944
Disneyland in 1955
Disneyworld in 1967
EPCOT in 1982
The Disney Channel begins operation on US cable systems in 1983
Euro Disney in 1992
Disney's Animal Kingdom in 1998
After Walt’s death in 1966, the company staggered and had its share of difficulties. In the seventies, major talent was leaving Disney citing creative differences. In 1977, Roy Edward Disney, son of Roy and nephew of Walt, resigns from the company because a decline in product quality, and the company apparent change in direction. After the studio narrowly escapes a buyout attempt by Saul Steinberg, Roy Edward Disney and his business partner, Stanley Gold, remove the current board of directors, replacing them with Michael Eisner, Jeffrey Katzenberg, and Frank Wells.
In 2003, Roy Edward Disney again resigns from the company citing similar problems in the company. According to Roy, “..the company is rapacious, soul-less, and always looking for the "quick buck" rather than long-term value which is leading to a loss of public trust. The creative brain drain of the last several years, which is real and continuing, and damages our Company with the loss of every talented employee.” (Letter of Resignation, November 2003) Once again, he has teamed up with Stanley Gold to try to get Disney back on track.
Disney Corporation
History
Many times throughout my research I saw Disney quoted as saying, "I only hope that we never lose sight of one thing -that it was all started by a mouse." Unfortunately, this is not the whole truth. It is important to note that Walt Disney tried a couple of times to start a business before he had any success. In 1920, Walt Disney met Ubbe Iwerks (later shortened to Ub Iwerks) and together formed Iwerks-Disney Commercial Artists. It lasts only one month before going bankrupt. In the same year, 1920 Walt & Ub work for the Kansas City Slide Company making his new animated films "Newman Laugh-O-grams." In 1922, Walt quits and starts "Laugh-O-gram Films" with $15,000 from local investors. Walt persuades Ub Iwerks to leave this current job, but shortly after "Laugh-O-gram Films". Walt resigns himself to bankruptcy, moves to Hollywood planning to become a director. On Oct 16, 1923 Walt & Roy Disney sign a contract with M.J. Winkler, a New York cartoon distributor. Roy operates a secondhand camera while two girls were hired to ink & paint the celluloid. Walt does the animation. Walt hires the first animator, Rollin (Ham) Hamilton and moves into a small store with a window bearing "Disney Bros. Studio." In March of 1924, the first Alice Comedy reaches theaters. In 1924, Ub Iwerks moves to California to join Disney Productions. Walt then wanted to concentrate on the scenarios of the film. Never animated again after that. The studio is eventually renamed Walt Disney Studio in February of 1926. Walt Disney Studio was authorized to make "Oswald the Lucky Rabbit" series for Universal Pictures. New York distributor Charlie Mintz offered $1,800 per cartoon. As a result, all but one of Disney's animators (Ub Iwerks) quit. Walt, on a train ride, develops Mickey Mouse and along with Ub Iwerks creates a new cartoon, "Plane Crazy." The preview reception was not overwhelming, so Walt produces a second picture, "The Gallopin Gaucho." Neither interested major distributors. Walt plans a third cartoon, with sound. The result is "Steamboat Willie."
All of this history takes us to the “start”. After Mickey Mouse, it was one major achievement after another. Since then, the company has grown into a huge conglomerate of television networks, theme parks, movie studios, and merchandise. They have gambled the entire company on each new idea, often taking the company to near bankruptcy. Some of the major accomplishments are:
Created the full length animated film market with “Snow White” in 1944
Disneyland in 1955
Disneyworld in 1967
EPCOT in 1982
The Disney Channel begins operation on US cable systems in 1983
Euro Disney in 1992
Disney's Animal Kingdom in 1998
After Walt’s death in 1966, the company staggered and had its share of difficulties. In the seventies, major talent was leaving Disney citing creative differences. In 1977, Roy Edward Disney, son of Roy and nephew of Walt, resigns from the company because a decline in product quality, and the company apparent change in direction. After the studio narrowly escapes a buyout attempt by Saul Steinberg, Roy Edward Disney and his business partner, Stanley Gold, remove the current board of directors, replacing them with Michael Eisner, Jeffrey Katzenberg, and Frank Wells.
In 2003, Roy Edward Disney again resigns from the company citing similar problems in the company. According to Roy, “..the company is rapacious, soul-less, and always looking for the "quick buck" rather than long-term value which is leading to a loss of public trust. The creative brain drain of the last several years, which is real and continuing, and damages our Company with the loss of every talented employee.” (Letter of Resignation, November 2003) Once again, he has teamed up with Stanley Gold to try to get Disney back on track.