Disney Mision Statement

[Figment1986]

Where is disney's mission statement, anyone know what it says, i need it for an assignment. *posted here due to it relates to the company as a whole.

 

[tigsmom]

Thats crazy...I searched the Disney site, investors site and annual report...I couldn't find it. :veryconfu Interesting.

 

[SirNim]

From Disney.com/corporate:

"Disney is committed to providing mediocre entertainment geared toward the individual members of today's family. We strive to output products and services that create high income sources for our Board of Directors. Our data shows our Guests appreciate recycled entertainment, so we provide them with off-the-shelf attractions at each of our great Theme Park Resorts. We also strive to provide closure to our major animated features, so we create wonderful television-animated sequels for you, our Guests. When you hear the name "Disney," we hope you think of formulaic entertainment rooted not in creativity and imagination, but in spreadsheets. "If it's Disney, it's got to be Good!"

:lookaroun

 

[FigmentJedi]

Here's more of it:

Our goal is to completely ________ on the Legacy of our great founder, Walt Disney, by creating cheap rides, selling out his characters, and making as many cheap sequels to our films, as we think that our consumers are too ignorant to realize how cheap the animation is as their too busy watching mind rotting reality TV shows. But as our chairman Michael Eisner says" We like money because that's all that matters in life."

 

[General Grizz]

"We have no obligation to make history. We have no obligation to make art. We have no obligation to make a statement. To make money is our only objective." —Michael Eisner

(Yes, I am serious.)

 

[SirNim]

Let's turn this thread into a long, run-on list of "quotes" that define the current position of the Company! :lol:

 

[General Grizz]

OBJECTIVE:

The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The Company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitably toward growth initiatives that will drive long-term shareholder value.

TRANSLATION:

The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment - not THE leader - and information, using its portfolio of inappropriate brands to differentiate its content, services and consumer products - from Mickey Mouse to the distribution of ography in "Hot Choice." The Company's ONLY goal is to maximize earnings and cash flow to sustain the CEO and board, and to allocate capital profitably toward growth initiatives that will probably end up helping short-term, per-quarter shareholder value, but killing us in the future, despite mass layoffs, low-budget attractions, mass production of cheap animation, and lowering quality and security standards. But who cares about that?