Understood. Let me ask. Remember before the pandemic when the APs had actual value and there were no blackouts and no PPRs and you could literally drop into a park on a whim?
Fast forward to today. We know how devalued and restricted the APs are.
Did what they did to the APs significantly effect attendance numbers that it could be seen as a "decline in demand" and not simply less bodies in the parks?
I am again questioning the value in counting of bodies. I agree, in the old days, more bodies in the park automatically meant more money made and that is why it was used as THE measuring stick. I am not so sure now. Just my opinion.
It’s possible?…len would have a better opinion.
My thought is what the complete mishandling of APs (more on that later) has done is reduce the frequency of repeat visits by their core clientele in more damaging fashion
I know DVCs that now burn points on room sizes they don’t need for less trips.
Or go for 5-7 days and get 2 or 3 days of tickets.
Fools like Stupor will say “good for Disney…higher revenue each day”
False. No, no, no, no, no and no.
The point of DVC was not to make bank at the gate. It’s to get you into crystal palace or your 4th $11 beer at hurling suitcase or at world of Disney.
I worked with a dvc GM. Period.
So a decline in any attendance has shockwaves. Include dvc sales and frequency of visits.
But the real issue with APs…one of my biggest pet peeves in a volume of them…is that they need them RIGHT NOW and the sales are bad.
And why? Because they planned it this way long ago. They said internally and to TAs, etc as far back as 10 years ago that the discounting was going away.
And why? The brand loyalty made them irrelevant.
Ahhh…smart business, right?
The problem is the MINUTE demand went down at all that theory was done. Over. FAIL.
And as we see…if you go too far…you don’t always get a walk back.
My estimate is to reverse the attendance trend they will need 40% discounts on most things and maybe as much as 60%.
They are not doing well here. But let’s gloss it - shall we?