News Disney Explores Amazon Prime-Like Membership Program to Offer Discounts and Perks

[Richie248]

I can see Disney replacing AP's with this "prime"/loyalty based program. Much like casinos....the more you spend....the more perks you get. Just a thought so don't take this as insider info. Such a shift will continue to give more clout to those with money.

 

[nickys]

@nickys it looks like this might the DVC thing that has been referenced elsewhere:

We are excited to share that Disney Vacation Club® is piloting an all-new Member Experience Specialist Team designed to enhance your Membership. You're invited to participate in this new program before arriving and during your upcoming stay at Disney's Riviera Resort, where you will have the chance to experience an elevated approach to Member Services.

Along with existing pre-arrival and on-site support, the Member Experience Specialist team will help manage your vacation requests in a proactive, personalized way. To ensure that you arrive with ease and while on-property, this dedicated team can assist with dining reservations when available, search for recreation availabilities, organize your special events and so much more!

This test program opportunity begins on 09/06/2022 and lasts through your vacation. Please respond to this email or call your Member Experience Specialist at 1-844-382-6772 to share your vacation requests with our team.

We thank you for participating and helping us explore more ways to enhance your Membership.

I have found out a bit more about this.

It’s a pilot scheme, which is free. People seem to be getting the email up to 3 months before their trip. Some people with trips in the first couple of weeks in December have got one.

You can send them a list of dining and any special experiences (Savi’s, tours etc) requests before your 60 day mark and they will book them for you.

That will probably come with the usual draw-backs of getting GS to book dining - being unable to modify them yourself. But it is like a concierge service, or a TA I guess.

What isn’t clear yet is whether this is for just “blue card” members, and if all resorts / room types are included.

 

[CaptainAmerica]

You can send them a list of dining and any special experiences (Savi’s, tours etc) requests before your 60 day mark and they will book them for you.

Do they book them before 60 days? Or you send them at 60 days and then they book them AT 60 days?

If it's the former, I hate it a lot.

 

[flynnibus]

I've always argued Disney should replace APs with a true loyalty program.

APs swear they spend more? Prove it... and get rewarded for it. Tho I don't like the idea of 'paid membership' - that's just money grabbing. Give it a true loyalty program like Casinos and others have mastered for decades and entice your true whales and give the little people a little scratch back for their loyal behavior.

 

[CaptainAmerica]

APs swear they spend more?

Lol do they?

 

[JoeCamel]

I've always argued Disney should replace APs with a true loyalty program.

APs swear they spend more? Prove it... and get rewarded for it. Tho I don't like the idea of 'paid membership' - that's just money grabbing. Give it a true loyalty program like Casinos and others have mastered for decades and entice your true whales and give the little people a little scratch back for their loyal behavior.

Lol do they?

I never spent more per trip but I was there almost every day so I did get gifted drinks and popcorn many times it came almost even for my pass.

 

[Doberge]

I have found out a bit more about this.

It’s a pilot scheme, which is free. People seem to be getting the email up to 3 months before their trip. Some people with trips in the first couple of weeks in December have got one.

You can send them a list of dining and any special experiences (Savi’s, tours etc) requests before your 60 day mark and they will book them for you.

That will probably come with the usual draw-backs of getting GS to book dining - being unable to modify them yourself. But it is like a concierge service, or a TA I guess.

What isn’t clear yet is whether this is for just “blue card” members, and if all resorts / room types are included.

I have an eye out for a mid December reservation. We're hitting some days our APs will be blacked out so I'd love to be and to be able to have a Fort Wilderness carriage tour + hoop dee doo booked.

 

[Sirwalterraleigh]

This makes no sense…

Do they seriously think that parks are going Ready Player One?

…figures

 

[Sirwalterraleigh]

I've always argued Disney should replace APs with a true loyalty program.

APs swear they spend more? Prove it... and get rewarded for it. Tho I don't like the idea of 'paid membership' - that's just money grabbing. Give it a true loyalty program like Casinos and others have mastered for decades and entice your true whales and give the little people a little scratch back for their loyal behavior.

APs were a strong - not foolproof - indicator of fandom/commitment to Disney.

At least in Orlando. The numbers didn’t lie.

So yes…they threw more in the pot in aggregate. It wasn’t much of a “budget” plan there.

Now Disneyland?…that’s debatable. There it always more of a way to save. Egregious costs in California was always a thing…now it just spread to Pennsylvania and Alabama too!

 

[wdwmagic]

Disney CEO Bob Chapek says that Disney+ will. become a consumer engagement platform deeply integrated with the theme park experience​

Disney CEO Bob Chapek says that Disney+ will. become a consumer engagement platform deeply integrated with the theme park experience

According to Bob Chapek, Disney will be using detailed data on theme park visits to personalize Disney+ content.

www.wdwmagic.com

 

[Br0ckford]

Disney CEO Bob Chapek says that Disney+ will. become a consumer engagement platform deeply integrated with the theme park experience​

Disney CEO Bob Chapek says that Disney+ will. become a consumer engagement platform deeply integrated with the theme park experience

According to Bob Chapek, Disney will be using detailed data on theme park visits to personalize Disney+ content.

www.wdwmagic.com

Big Brother Disney

 

[CaptainAmerica]

Big Brother Disney

- Sent on Safari for iOS

 

[Br0ckford]

- Sent on Safari for iOS

Actually Chrome on Android. Same difference

 

[JS514]

I just want to go to a theme park and enjoy the day and that be it.

 

[CaptainAmerica]

Actually Chrome on Android. Same difference

Me two weeks ago:

I love it when companies have my data. Without me asking, my phone tells me when there's an accident on my commute and I should take another route to save 20 minutes. BJ's sends me coupons for diapers when they know I'm running low. My TV suggests shows I might like based on shows it already knows I do like. My TV also knows not to show me mature content before 9pm because there are kids in my house. When I return from international travel, I get to skip the line at passport control because USCBP has my biometrics and they know I'm not a threat to national security. My thermostat adjusts itself to keep me comfortable year-round without me ever needing to touch it.

Location services? Enable. Cookies? Allow all. Ad preferences? Customize.

Hell yeah, track me harder daddy.

 

[Br0ckford]

Me two weeks ago:

I threaten to go off grid all the time. My wife just gives me a look and then hands me my phone and says so go throw it away.

 

[ppete1975]

This announcement, along with Genie+, all of the mobile ordering, reservations and scheduling months in advance that have ruined the... lets go to disneyworld next week mentality. A place where you have to research, to be able to enjoy.

It makes me think of this...
Just because we can do something doesn’t mean we should..

I really wonder if anyone in Disney now asks that. In the end does this make the customer happier, or is this just because they can and some of it might mean a few more dollars, while alienating your guests.

 

[Sirwalterraleigh]

This announcement, along with Genie+, all of the mobile ordering, reservations and scheduling months in advance that have ruined the... lets go to disneyworld next week mentality. A place where you have to research, to be able to enjoy.

It makes me think of this...
Just because we can do something doesn’t mean we should..

I really wonder if anyone in Disney now asks that. In the end does this make the customer happier, or is this just because they can and some of it might mean a few more dollars, while alienating your guests.

I totally agree with you…

But you know this about reducing cost and investment. Nothing more. They want more income for lest cost.

That long predates Slaphead. Eisner/wells had the destination D thing with the same general premise.

 

[ChapekOut]

One thing is for certain… there are no ‘discounts’ coming our way, just advertising (and then ultimately purchase) for products and services we’d otherwise have not bought (nor probably needed/wanted).

Like everything Big Bob does, this is ultimately for the shareholders, not the customer.

 

[Nottamus]

me- turns on Disney+ to watch Andor

Disney+- good evening, we’ve noticed you visiting restroom in Epcot every visit, so to accommodate your taste, Andor will not be available to you, but please enjoy all these movies and shows that feature a restroom”