Disney+ Day Kicks Off Global Celebration With Week-Long, Company-Wide Promotions

[Clyde Birdbrain]

Disney+ Day Kicks Off Global Celebration With Week-Long, Company-Wide Promotions

Ahead of Disney+ Day this Friday, November 12, The Walt Disney Company announced new company-wide promotions and additional content premiering this Friday to kick off the celebration of the Disney+ global community. To thank fans for their support over the past two years, Disney+ subscribers can...

dmedmedia.disney.com

In celebration of Disney+ Day, Disney+ subscribers with a valid ticket or pass and theme park reservation on November 12 will enjoy special benefits across Disney theme parks, with some surprises in store as well. Disney+ subscribers are invited with their travel party to enter the theme parks at the Walt Disney World Resort and Disneyland Resort 30 minutes before the parks open. For even more fanfare, Disney’s Hollywood Studios at Walt Disney World Resort and Disneyland Park will roll out the blue carpet for guests with character moments, photo opportunities and more. Subscribers will also enjoy complimentary Disney PhotoPass photo download(s) taken at select locations.

 

[Sirwalterraleigh]

lol…ok…seems a tad desperate…but “ok “

 

[M:SpilotISTC12]

Oh thank you Disney! You didn’t have to but here you are! *sips Kool-Aid*

 

[HauntedPirate]

Bob - “We need a feel-good PR event like Amazon Prime Day. What can we do?”

Underling - “Disney+ Day!”

Bob - “Perfect! What can we do that costs nothing but makes the sheep… errr… consumers… think they are special?”

 

[celluloid]

This makes Soaps Weekend look like Christmas.

 

[Sirwalterraleigh]

Bob - “We need a feel-good PR event like Amazon Prime Day. What can we do?”

Underling - “Disney+ Day!”

Bob - “Perfect! What can we do that costs nothing but makes the sheep… errr… consumers… think they are special?”

It is laughable

a “streaming day” in the parks

but I’m happy that those who will be there might get some tangible benefits

 

[HauntedPirate]

It is laughable

a “streaming day” in the parks

but I’m happy that those who will be there might get some tangible benefits

I guess you can count being in the park 30 minutes early as “tangible”. Otherwise I agree, this is laughable.

 

[ToTBellHop]

And yet they are making this more special than 10/1/21…

 

[CaptainAmerica]

I think you guys are too-easily dismissing the content drops and their ability to attract and retain subscribers. I know several people who are keeping or renewing their subscriptions because this coming wave of content includes things like Shang Chi, Get Back, Hawkeye, and Boba Fett.

 

[aladdin2007]

this should really be called bob chapek day, its getting so pathetic he needs to go like yesterday.

 

[CaptainAmerica]

this should really be called bob chapek day, its getting so pathetic he needs to go like yesterday.

There are many fair reasons to complain about Bob Chapek. "Promoting Disney+ on the anniversary of its launch" doesn't strike me as one of them.

 

[Sirwalterraleigh]

There are many fair reasons to complain about Bob Chapek. "Promoting Disney+ on the anniversary of its launch" doesn't strike me as one of them.

…it’s petty pathetic…he’s not doing well in promoting his “flagship resort”…this is just another brick in that wall

 

[Sirwalterraleigh]

I guess you can count being in the park 30 minutes early as “tangible”. Otherwise I agree, this is laughable.

The bar of “something” to high paying park travelers has gotten so low it barely registers now.

 

[Sirwalterraleigh]

I think you guys are too-easily dismissing the content drops and their ability to attract and retain subscribers. I know several people who are keeping or renewing their subscriptions because this coming wave of content includes things like Shang Chi, Get Back, Hawkeye, and Boba Fett.

Nobody is debating the “yet to be profitable” streaming service…

it has ZERO to do with the parks. Like not even a smidgen

 

[sullyinMT]

Nobody is debating the “yet to be profitable” streaming service…

it has ZERO to do with the parks. Like not even a smidgen

It could, though. We enjoyed the heck out of the cooking show competition where families cooked together and competed to win a Dream cruise. It was shot somewhere backstage, they did parks and IP tie-ins and experiences every episode, and highlighted a handful of WDW executive chefs. It was the kind of synergy really only available to Disney, and I hope they do more of it as content production returns to normal.

This is a weak cross-promotion. Maybe not as bad as mailing in a Zombie Iron Man from this week’s “What If …?” M&G, but still feels forced upon the park.

 

[Sirwalterraleigh]

It could, though. We enjoyed the heck out of the cooking show competition where families cooked together and competed to win a Dream cruise. It was shot somewhere backstage, they did parks and IP tie-ins and experiences every episode, and highlighted a handful of WDW executive chefs. It was the kind of synergy really only available to Disney, and I hope they do more of it as content production returns to normal.

This is a weak cross-promotion. Maybe not as bad as mailing in a Zombie Iron Man from this week’s “What If …?” M&G, but still feels forced upon the park.

It’s related in that it’s Disney…I guess that’s an easy way to look at it.

but there is little if any crossover potential in wdw. Their most popular streaming shows have already been locked out of wdw or can’t be used for contractural purposes

 

[vikescaper]

Are they going to be selling Disney + Starbucks tumblers?

 

[celluloid]

I think you guys are too-easily dismissing the content drops and their ability to attract and retain subscribers. I know several people who are keeping or renewing their subscriptions because this coming wave of content includes things like Shang Chi, Get Back, Hawkeye, and Boba Fett.

That is good that they are keeping some subscribers. It is a long term business. The reason Netflix got rid of its Marvel series before Disney Plus was that the budget was too high to be profitable. It is not like cable channels, where there are contracts. Streaming is a difficult business.

 

[Sirwalterraleigh]

Are they going to be selling Disney + Starbucks tumblers?

Bring body armor for the line if you want one

 

[sullyinMT]

It’s related in that it’s Disney…I guess that’s an easy way to look at it.

but there is little if any crossover potential in wdw. Their most popular streaming shows have already been locked out of wdw or can’t be used for contractural purposes

I don’t know how much they really need to promote the parks to D+ subscribers, but I’m thinking more in that direction than vice versa.

I’m all in on the D+ promotion on ESPN, GMA, etc, this week. Lighting up DLP’s ToT D+ blue for 30 minutes is forced, lazy, and unnecessary. I agree that has no place.

I’m thinking more along using the service to highlight the parks on D+. The Nat Geo behind the scenes at AK, for example. Or the new sunrise series. Maybe a few human interest stories for runDisney events. They’d probably get a few eyeballs for a NYC nurse who battled the first wave of the pandemic coming down for marathon weekend. Follow her week in the parks, special experiences, etc. Do that for a couple people, maybe a COVID survivor, a teacher, and a dad who found himself juggling a new WFH position and getting the kids ready for school with run training. Then follow the run for each of them in the finale episode.

I agree the parks can’t/shouldn’t be used to promote D+ very much. Especially not in this shoehorned fashion. Again - two years to do something and this is what we get. Just don’t bother, then. But content can be created in the other direction, even minimally, at real overly low cost but to real commercial benefit.