To my knowledge, we have not seen any documentation (or insider confirmation) of a corporate mandate/directive/policy that CMs are being made to refer to guests as friend. We're discussing reports (from guests) of CMs using the term in isolated incidences.
If a CM doesn't call you "friend," it's not rebellion if there is no policy or mandate.
We have not seen any examples of CMs using the singularl "friend" in the way some are reacting to here.
I see "friend" as another tool in the CMs toolbox of acceptable courteous greetings; to be used alongside others, and selected at the discretion of some CMs.
Friend seems inclusive, but
we're assuming its use in the parks is related to this initiative. (see
@LittleBuford's post below with a statement from Disney)
Socially, friend seems like good solution to me. I cannot imagine anyone being offended/upset by it, even it it's being used in a way that some regions of the country/world typically use it.
A CM calling a guest "friend" does not have anything to do with other uses of the word. It's being used as a greeting.
If I were a CM, I would appreciate having my employer provide me with an acceptable term to use--especially for those times when I'm not sure how to address a guest.
I hate how every socially-related conversation always seems to generate snarky, defensive, mocking, and sarcastic responses that only seem to confuse or be coded for likeminded individuals.