News Disney CEO Bob Chapek suggests price hikes are coming to the parks thanks to guest demand

Lilofan

Well-Known Member
So there was a shooting incident at a six flags…which are becoming more common in all parts of this “free” County…but I see where it descends too





UOR is not some type of third world ghetto…nor is WDW a yacht club in Monte Carlo..

They are mass amusement enclaves meant to draw maximum people. As such…some will mill around and do “not bright” things.

No matter how much sycophants will pay for their fake concierge room at the Poly 🌴
Street kids from nearby Raleigh St, Dover Shores, Pine ( Crime ) Hills area at times venture to City Walk to have their fun. These areas are not on the tourist trail but there are nearby to Universal Orlando.
 

CaptainAmerica

Premium Member
Magic Key passes are back for renewal. Will everyone upset about being called unfavorable be renewing their passes? :D
Actually in the Q1 FY2023 earnings release, all of the people who renew will be "Favorable PCGS." They're still Unfavorable Mix though, nothing you can do about that.
 

dreday3

Well-Known Member
Actually in the Q1 FY2023 earnings release, all of the people who renew will be "Favorable PCGS." They're still Unfavorable Mix though, nothing you can do about that.

Why are they considered in the unfavorable mix? I imagine something to do with spending.
 
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DCLcruiser

Well-Known Member
Why are they considered in the unfavorable mix? I imagine something to do with spending.
The annual pass is designed to save money, right? Guests saving money is unfavorable to the company. People who pay for individual tickets at full price are favorable. People who stay on site and have park tickets are more favorable. People who buy tickets, miss their flight, don't use the ticket and forget to get a refund are the most favorable.
 

CaptainAmerica

Premium Member
"Unfavorable Mix" illustrated.

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In 2021 I sold 100 fruits. In 2022 I sold 105 fruits. I also raised prices on every type of fruit. So volume is up and prices are up across the board, yet my revenue went down. Why? Because I had Unfavorable Mix. Given the choice, I'd much rather sell Apples and Oranges, but 2022 had a big increase in Bananas that hurt my average revenue per unit sold.
 

JoeCamel

Well-Known Member
The annual pass is designed to save money, right? Guests saving money is unfavorable to the company. People who pay for individual tickets at full price are favorable. People who stay on site and have park tickets are more favorable. People who buy tickets, miss their flight, don't use the ticket and forget to get a refund are the most favorable.
Amazing they haven't brought back mickey bucks, literally a way to print money
 

Chi84

Premium Member
My guess is that for evey one Disney super fan that follows their history closely and studies the smallest details of every attraction?.....there are nine other guests that have no clue of what they are walking past and seeing.

Id say that 95% of the park guests never bothered to read the names in the main street windows and dont know why they are there. 95% just walk right buy oblivious to it all.

I think these are the types of guests that dominate Disney attendance and attraction calculations. These people are the easiest to please and dont require Disney to have a high bar of expectations to jump over. These people are the easiest to "wow" and entertain every day.

So yes....we Disney "snobs" are hard to please but are very much in the minority in terms of the demographics. So....why bend over backwards trying to cater to us when pleasing the hoards of common folks is much easier and WAY cheaper?
You're probably right about Disney not spending a lot of time and effort catering to 5% of its customers. That would likely be true of most businesses.

Under your designation, I would call myself a "super fan" of WDW but not a Disney "snob." We've been visiting pretty much every year for nearly 40 years but I couldn't care less about the names in the Main Street windows.

There have been many changes over the years, some for the good and some for the bad. Our best trips were the handful of years prior to the COVID shutdown because there was just so much to do at WDW - that's why we didn't concentrate all that much on how many rides we could do in a day. We enjoyed everything about the resort as a whole, especially the choices that allowed members of our family to do their own thing during the day and then meet up with us for the experiences that appealed to everyone.

Our trips since COVID (May 2021, October 2021 and April 2022) have not been as enjoyable, but I'm waiting to see how much of that will change. If you go back through these threads, you will see many posts that were just flat-out wrong in predicting that Disney would not bring back parades, fireworks, trams, etc. "because people will still pay without them."

The one major change that does not bode well for keeping us as loyal super fans is the recent park reservations, Genie+, ILL, limited park hopper mess. If they decide to keep that system and raise the price to make it more workable, we will go somewhere else for our family vacations. That change may work for others, but not us.
 

fgmnt

Well-Known Member
It will be interesting to see what happens after the renewal of magic keys commences. I wonder if there is some internal target they have of keys they want in circulation. Would they be willing to reopen it if renewals drop below the number?

Really out of the blue idea, but I wonder if they have considered annual passes to be like season tickets to a sports team: you have a fixed amount to have outstanding at any given time, and maybe establish a wait-list. Maybe they even add an initiation fee for future new holders(I believe the NFL has a "personal seat license" scam that requires you to pay upfront for the right to buy season tickets).

Sure, you can't sell days on your pass (games you won't attend) but that's not Burbank's problem.
 

Heelz2315

Well-Known Member
I wonder what changes they will make to the WDW annual passes once they're up for renewal? My family has the Incredi-pass. I hope next year they don't hike the pricing too much for renewal and/or add black out dates.

Anyone know of any changes coming to WDW passes for next year? Mine is up for re newal around Christmas of this year, with my son/wife up for renewal the end of April of next.
 

mightynine

Well-Known Member
Why are they considered in the unfavorable mix? I imagine something to do with spending.
TWDC wants DL to be like WDW - more full-paying customers, fewer unfavorables Magic Key holders. But they'll happily take the money with no obligation to actually, you know, provide you with access.

Another example of trying to run the parks cookie-cutter rather than understanding your customer base.

I wonder what changes they will make to the WDW annual passes once they're up for renewal? My family has the Incredi-pass. I hope next year they don't hike the pricing too much for renewal and/or add black out dates.

Anyone know of any changes coming to WDW passes for next year? Mine is up for re newal around Christmas of this year, with my son/wife up for renewal the end of April of next.

Based on the fact that even the highest-cost Magic Key has blackout dates, I wouldn't be surprised to see the same for whenever WDW decides they need to fatten the coffers - uh, I mean, offer annual passes for sale again.
 

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