Disney and Warner Bros. Discovery Announce Disney+, Hulu and Max Bundle

D

DCBaker

Premium Member
Original Poster
Details:

Today, Disney Entertainment and Warner Bros. Discovery announced a new streaming bundle that includes Disney+, Hulu and Max.

Beginning this Summer in the U.S. the streaming services will be offered together, providing subscribers with the best value in entertainment and an unprecedented selection of content from the biggest and most beloved brands in entertainment including ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros., and many more.

The new bundle will be available for purchase on any of the three streaming platform’s websites and offered as both an ad-supported and ad-free plan.

“On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, President, Direct to Consumer, Disney Entertainment. “This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”

“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention,” said JB Perrette, CEO and President, Global Streaming and Games, Warner Bros. Discovery. “Offering this unprecedented entertainment value for fans across all the complimentary genres these three services offer, presents a powerful new roadmap for the future of the industry.”

Additional details regarding the bundle offer will be shared in the coming months.

thewaltdisneycompany.com

Disney Entertainment and Warner Bros. Discovery Announce Disney+, Hulu, Max Bundle - The Walt Disney Company

Today, Disney Entertainment and Warner Bros. Discovery announced a new streaming bundle that includes Disney+, Hulu and Max.
thewaltdisneycompany.com thewaltdisneycompany.com
 
Disney Irish

Disney Irish

Premium Member
DCBaker said:
Details:

Today, Disney Entertainment and Warner Bros. Discovery announced a new streaming bundle that includes Disney+, Hulu and Max.

Beginning this Summer in the U.S. the streaming services will be offered together, providing subscribers with the best value in entertainment and an unprecedented selection of content from the biggest and most beloved brands in entertainment including ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros., and many more.

The new bundle will be available for purchase on any of the three streaming platform’s websites and offered as both an ad-supported and ad-free plan.

“On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, President, Direct to Consumer, Disney Entertainment. “This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”

“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention,” said JB Perrette, CEO and President, Global Streaming and Games, Warner Bros. Discovery. “Offering this unprecedented entertainment value for fans across all the complimentary genres these three services offer, presents a powerful new roadmap for the future of the industry.”

Additional details regarding the bundle offer will be shared in the coming months.

thewaltdisneycompany.com

Disney Entertainment and Warner Bros. Discovery Announce Disney+, Hulu, Max Bundle - The Walt Disney Company

Today, Disney Entertainment and Warner Bros. Discovery announced a new streaming bundle that includes Disney+, Hulu and Max.
thewaltdisneycompany.com thewaltdisneycompany.com
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And the bundling of major streaming services starts (continues). This is something that many of us have predicted happening.

The new model is the old model refreshed.
 
MisterPenguin

MisterPenguin

President of Animal Kingdom
Premium Member
Magicart87 said:
This landmark bundle will be henceforth known as "cable".
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Y'know... if cable companies were able to deliver video on demand with a technology that wasn't the worst... there would be no cord cutting. We'd be paying cable for premium channels that could stream a company's library of content.

But for some reason, they gave us instead an Internet service that could run laps around their VOD service.

It's almost as if they were fine with being high speed internet providers instead. That will bring in the big mone... oh, Hai, 5G and Starlink networks... whatchya up to?

And the rest is history.
 
lentesta

lentesta

Premium Member
The fact that Iger mentioned "recommendation engines" twice, unprompted, tells me they're trying to figure out what people will watch if they're prompted, from among the Fox/Marvel/Lucas/Pixar/etc acquisitions they've already done.

It's the "We've got McDonald's at home" strategy - the focus isn't going to be on spending money to create new shows.
 
Tha Realest

Tha Realest

Well-Known Member
lentesta said:
The fact that Iger mentioned "recommendation engines" twice, unprompted, tells me they're trying to figure out what people will watch if they're prompted, from among the Fox/Marvel/Lucas/Pixar/etc acquisitions they've already done.

It's the "We've got McDonald's at home" strategy - the focus isn't going to be on spending money to create new shows.
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In a way we can already see how the “recommendation engines” have / are affecting Parks outlays. The WDI/Parks emphasis on more Encanto/Moana/Coco makes sense if you look at the top streaming films for D+
IIRC, one of the reasons they switched from MB to MB+ was to capture more consumer data that wasn’t being captured previously?

Either way, this rollout of series/films leans heavily on existing shows/franchises, and there’s not a lot of new and original programming- and much of that no longer exists on the service and was written down.

https://forums.wdwmagic.com/attachments/1715092696332-png.783763/
1715260649652.png
 
lentesta

lentesta

Premium Member
monothingie said:
Most of the top streamed shows are repeats of 10+ year old TV series. The majority of original streaming content, with few notable exceptions, doesn't attract views.
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For television, yes. I'm not sure whether that's a chicken-and-egg thing: the top 10 acquired TV series had around 2,400 episodes, while the top 10 original series had around 350. So they had 6.8x the number of episodes but 2.5x the number of viewed minutes.

Then again, I suspect ratios don't matter more than absolute numbers here. Quantity has a quality all its own.

For movies, I think every item in the Nielsen top 10 in 2023 was <= 10 years old. Frozen will be 11 this year and probably the exception to that rule. But movie minutes are dwarfed by TV minutes.
 
monothingie

monothingie

I'm both Crunchy and Delicious!
Premium Member
lentesta said:
For television, yes. I'm not sure whether that's a chicken-and-egg thing: the top 10 acquired TV series had around 2,400 episodes, while the top 10 original series had around 350. So they had 6.8x the number of episodes but 2.5x the number of viewed minutes.

Then again, I suspect ratios don't matter more than absolute numbers here. Quantity has a quality all its own.

For movies, I think every item in the Nielsen top 10 in 2023 was <= 10 years old. Frozen will be 11 this year and probably the exception to that rule. But movie minutes are dwarfed by TV minutes.
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For the ad-based DTC model to work it requires eyeballs. If NCIS repeats are getting more views than a new $200M Star Wars or Marvel series it becomes a pretty easy decision to feed the customer more of what they want, which is why they're going full bore to integrate and feed existing content to subscribers.
 

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