
AMC Says New NCM Preshow Ads Don’t “Negatively Influence Moviegoing Habits”
AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according to the chain.

Not to go around again, but of the two I still think that M3gan 2.0 doesn't perform well. As I said before it looks like they jumped the shark by trying to make her an anti-hero. But we'll see.
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AMC Says New NCM Preshow Ads Don’t “Negatively Influence Moviegoing Habits”
AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according to the chain.deadline.com
I purposefully show up 15 minutes after announced start time.Any ways to make up revenue of falling sales I guess.
I just see this as being more of an opportunity for movie goers to show up after the start time rather than show up early, if they show up at all.
The Mando/Grogu movie was not originally planned as a streaming show. Its taking characters from a streaming show and turning it into a movie, different situation.With Moana 2 and live-action Lilo & Stitch marking 2 for 2 for Disney in terms of movies that were initially planned as series or streaming movies for Disney Plus that got rerouted to theatrical releases that each did or soon will do a billion dollars worldwide, will Star Wars: The Mandalorian and Grogu be the 3rd to follow suit come Memorial Day Weekend 2026?
Guess we’ll just have to wait and see.
We show up early so we can eat our snacks in peace before the movie starts.I purposefully show up 15 minutes after announced start time.
Sacrilege!We show up early so we can eat our snacks in peace before the movie starts.
Great idea until your food falls on the floor when you need to clap or cheer.Sacrilege!
You never eat your snacks before the movie starts, and certainly should never finish them before it start. That is the whole point of going to the movies, to enjoy your snacks DURING the movie.
Well I don’t go to any theater without lounger seats so my snacks stay on my lap if I need to cheer and clap. So no risk of spilling for me.Great idea until your food falls on the floor when you need to clap or cheer.
Not quite true, I think.The Mando/Grogu movie was not originally planned as a streaming show. It’s taking characters from a streaming show and turning it into a movie, different situation.
Even if true, which I don’t doubt. It’s still a different situation as it’s not taking a whole show that was originally set for streaming and never released and turning it into a movie. It’s still taking established characters from an existing D+ show and move them to the large screen.Not quite true, I think.
From what various insiders have said, this could have been Season 4 of The Mandalorian as that season was already written before the strikes happened and after the strikes, they reworked it into the script of a movie with only 8, 9, or 10 months before starting filming.
So, I’m not sure that’s entirely true.
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AMC Says New NCM Preshow Ads Don’t “Negatively Influence Moviegoing Habits”
AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according to the chain.deadline.com
![]()
AMC Says New NCM Preshow Ads Don’t “Negatively Influence Moviegoing Habits”
AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according to the chain.deadline.com
Problem I see is if you do a no ad situation ticket prices will skyrocket even more. I’d imagine that “real” ticket prices are double or triple what they are without the ads. So imagine an average of $23-$34 base price for movies, even more for premium screens which could reach upwards of $50-$60.Showed up 15-20 minutes late to Lilo and Stitch on purpose and still ended up watching 15-20 minutes of previews, it was insane. For kids movies, when commercials run almost 40 minutes and you’ve got previews for scary movies like Sketch, it can be a dealbreaker. They seriously need to get it together with the ad free-for-all.
It’s currently ahead of where Moana 2 was at this point and that finished just over $1B. Moana 2 had some holiday boosts while Stitch could get more summer boosts.Nice to see Stich's international box office came in. Selfishly, I kind of wish it wasn't doing as well cause I'm sick of these remakes, but I fully admit I'm in a huge minority on it at this point. Anyone who knows the box office (or has tools I don't) know the chances of it hitting $1 billion? Gotta think that's going to be the big push now.
I have heard AMC runs over 30 minutes before actual showtime at times…I am appreciative Marcus is my local chain…Start time is always 20 minutes after posted time…you can set your clock to it
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