Seems kind of weird to think women are going to be interested in something that historically just hasn’t been their thing. It’s been geared towards males because that’s who read the comics. That's who generally likes super hero and action movies. Whether we want to admit it or not, men and women are different. Adding more female super heroes won’t change that. And that’s okay.
I'll tell you what, the baby yoda reveal at the end of Mandos first episode came dang close. And if you would have told me they were doing it beforehand, I would have said it's ridiculous. So it can be done.
Nope, I'm one of those work from home people that you think don't work and only drink Merlot. So no one looking over my shoulder.I take it you've got an HR manager looking over your shoulder while you type? Tell her I said hi.
Disney might have originally bought Marvel back in 2009 to enhance their appeal to males. But times change and its no longer just for males.
www.salon.com
They aren't abandoning, they have just been slow to come on-board and remain engaged. And its because Gen Z tends to consume their content differently than older generation, ie they don't tend to watch traditional TV or go to the movies as much. Its an issue that is plaguing many Studios in Hollywood, and the reason many are diving head first into streaming and other newer mediums such as Tiktok. If you want to go after the Tiktok generation you have to engage them differently.
This is not a business concept exclusive to Marvel, or Disney. It's the same basic concept that all companies face, whether they sell toothpaste or cars or shoes or kitchen appliances or movies.
In the past few years, Disney has failed at that basic business concept with some of its flagship brands; Star Wars, Marvel, and now even Walt Disney Animation. Just like any other company whose customers don't live forever, Disney has to figure this out ASAP. I would suggest firing a dozen or so studio executives and resetting their entire corporate culture.
And stop taking business advice and consumer insight from the next brunch table in Silver Lake!
Doesn't seem weird when you consider that 47% of MCU viewers have been female even though female characters only had 10% screen time.
47% because they are fans and it would be their first choice movie? Or 47% because a good chunk decided to go with their male friend, boyfriend, partner, spouse who is the actual fan?
47% that report as fans. Why is it so hard to believe that women today can be a fan of something that previously was only seen as traditionally for males?
Its not the reality though.
Because the genre appeals to men more than women. So when you don’t gear it towards men, you lose the core audience and the women won’t make up the difference. When they try to land in the middle, they get no one.
it is perfectly okay. But in reality they have different interests from time to time.
And yet the core audience is actually older generations that end up 53%/47% male/female. So yeah its only slightly skewed male.
And yet they can have the same interests from time to time.
You keep repeating this stat like it proves something. It doesn’t show what you think it shows.
It shows what I want it to show. You don't agree with how I present it.
If females love MCU so much already, no need to call for a change in direction in order to appeal to them.
100% it appealed to just about everyone, there's no doubt about it. Here's my question. If Marvel appealed to male and female, old and young, with the mcu very much aimed at the male demographic, what needed to change? We've seen the numbers with the marvels. The woman didn't seem to show up. It was what, 60 some percent male? So maybe the woman liked when it was aimed more towards the male audience as well? I know my wife and daughter did. Obviously there's more to it than just this, it's not just one magic fix.
Maybe. But if that younger generation doesn't seem to be all that interested in what you're doing. Why shift away from a demo that was all in? I understand the need to gain new blood, but I'm not real sure the younger generation cares all that much either.
I'm seeing on social media a lot of revisionist history about how the Atlantis/Treasure Planet/Brother Bear era of Disney was peak Disney and how Disney "doesn't make them like that anymore." Which I find amusing since I remember growing up during that era and at that time a lot of adults were lamenting the death of Disney Animation and how far the company had fallen from the early 90s.
I don't have all the answer, nor do I get paid to come up with them. But I can say that they need to continue (or get back to) appealing to everyone not just a certain demographic. The characters and story arcs that do that best is what should be used.
