I think both companies are probably happy with the outcome today.
On paper, this sets up a possible asset swap.
Comcast gets:
- 39% of Sky (valued at 15.1B given 17.28 bid)
- A couple of RSNs that Comcast has shown interest in (each RSN is close to at least 1B in value, some significantly higher like YES)
Disney gets:
- 30% of Hulu (valued at 2.4B as per the latest Disney SEC filings regarding the Fox acquisition)
- Outstanding Marvel rights (Namor, Hulk, Theme park rights in Orlando, usage of Marvel name in theme parks)
- Distribution to Disney movies in EU that Sky currently has the rights to
- Cash
The main problem here is what is the cash amount that both parties would agree to.
I honestly don't think Disney values theme park rights in Orlando, Marvel name for theme parks, and Namor + Hulk movie rights all that much. It's a nice cherry on top and that's it. Not sure how much they value the distribution rights that Sky has for Disney movies and when those expire, but I'm guessing it's not that valuable either. The one thing that they'd value here is Hulu 30%.
This also means Disney will have an uphill battle in Europe as they'll have to enter their DTC market there with Hulu, DisneyPlay, and ESPN+. None of those exist or a known there. It'll take a lot of capital and work to gain a foothold there.
One final note on theme park in Orlando. If both sides do agree to a deal the most likely scenario will be an amendment to the contract with an expiration date and removal of exclusivity. Marvel land at IoA won't close overnight. They'll probably have the contract expire in 10-15 years and during that time both parties can use the Marvel characters (Disney would use the MCU ones whereas Universal would keep with what they have). Universal would probably want to get out sooner though.