Marcos Valenca
Member
That's just it - back when these would have been MK's normal closing hours, there were few lines at the end of the night to begin with. So basically they are recognizing that people don't want to just go sit in their hotel rooms at 7PM on vacation, nor are they all going to flock to DTD night after night (or whatever the heck we are calling the big outdoor mall these days), but just charging for a full-day experience for it.
When you break it down, there is only so much you can do in 3 hours, even with virtually walk-on rides. You still have to walk between them, down the long queues, and wherever they can they will be reducing the number or ride vehicles and staff as much as possible. And don't forget, you have to take time to stop and get that "free" soda, ice cream, and popcorn - likely all in at least two separate lines, probably longer than the attractions. And unless you are going to scarf them together, you'd probably have two such stops, and then eat, and then at least once probably stop for a bathroom break. It's really not very long, just when you consider the logistics of it.
We could sit all day and come up with "best case" scenarios, but of course most people won't have the "best case" experience. I think the reason that some of us are either just shocked or find this almost offensive, but I think it's mostly about worry about what is to come. Even when you compare like to like, the "value" of this ticket is astronomical. Even the 5-hour MK Christmas and Halloween parties are still under a hundred bucks, and have more entertainment (if much less than they used to). A few less attractions, but most the major ones that have long wait times folks want to avoid with a ticket like that are open.
If you look at historic ticket prices for special events like this, and consider how the prices have spiked in the last few years while the benefits and features declining, when you look at the fact that this is an EMH night with some free cheap snacks, it makes one worry how far they are going to go - and where that bubble will burst.
Your analysis is correct. The historic ticket prices show that there has NEVER been inflation enough in the USA, technology or value added to American Disney parks that would back such high increases in the prices of the tickets, food and merchandise. What you missed is that more and more we have allowed companies to charge not by the real value of a product or service; but charge based on the value customers see in products or services. As long as there are people willing to pay, Disney will increase their prices to make as much money as possible. Therefore, unless all Disney buffs stop buying certain tickets, booking hotels and buying stuff, I can't see a way to stop the spiking of prices. But we don't work together. We all have different visions, different needs and bank accounts. There are people who see value on this after hours tickets. Some of them don't mind the need to rush from one attraction to the other, or the fact that only the cheapest of snacks are included. They have no need to take pictures, smell the flowers or share moments with the little ones in the family. They are happy to attack the parks as comandos and go on as many rides as possible. They don't even see that Disney has begun slashing the day and selling parts of it for much more money. As you said, in the past, theme park hours were much longer. Seasonal parades and many special events were included as well. The way things are going, we might end up paying by the hour inside the parks, paying extra for fastpasses, paying to ride the monorail, paying extra for the future gondola system etc. etc. etc.
By the way, thank God for Universal and the others or it would take Disney longer to refurbish their resorts and update parks.
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