Attendance...
Just like anything else, attendance is one of those things that isn't a huge ordeal until people stop spending money. The past 4 fiscal quarters have been mixed when it comes to Domestic Parks attendance.
Quarter 1 Shareholder call:
Quarter 2 Shareholder call:
Quarter 3 Shareholders call:
Quarter 4 Shareholders call:
Asking the question of Disney as to how sustainable is the model of relying heavily on increasing the prices of tickets, merchandise and food to generate the majority of growth in their domestic parks, is a legitimate question to ask. So much so, on the last conference call, someone from Wells Fargo asked about this very topic. The answer from Disney left just a touch to be desired...
That wasn't really an answer per say. basically all they are saying is "trust us we know what we are doing"... Than they point to their bookings already being up 5% for the previous year. That stat is a bit of a misnomer, because if you read the last 4 quarters that I quoted above, higher bookings doesn't equal higher attendance.
Q1 saw 3% higher occupancy at hotels in comparison to the previous years Q1, but, attendance was "comparable", or basically flat.
Q2 saw 3% higher occupancy at hotels in comparison to the previous years Q2, but, attendance was up only 1%
Q3 saw 2% higher occupancy at hotels in comparison to the previous years Q3, but, attendance was down 3%
Q4 saw comparable (flat) occupancy at hotels in comparison to the previous years Q4, but, attendance was also comparable (flat)
So pointing to the 5% increase in bookings is not a clear indication of an increase in attendance. What is clear is that just because people are occupying the hotels, they aren't necessarily going into the parks. If they aren't going into the parks, than they aren't paying the higher ticket prices, higher food prices, and higher merch prices, that Disney is heavily relying on to push their "growth" in the domestic parks.
It is a fine line to walk, how far can they push it until they price themselves out, and they do see a decline in attendance. Have they already priced themselves out? I see articles like this, and it makes me think that in some aspects, yes they have priced themselves out to an extent...
With the recent ticket price increases, has Disney become unaffordable for average families? Find out if Disney World has outpriced middle-class families.
milesforfamily.com
This article really doesn't explain whether or not middle class families are being out priced. What it does is gives tips to families on how to cut costs so they can still afford going to Disney... Ummm... if middle class families have to start looking into staying on offsite properties, attend less days at the park, cut out dining,or cut out some of the more unique things a Disney vacation offers (character experiences, character dining etc etc), well than it's not a myth that middle class families are starting to be priced out, it's a fact. If a family is used to going on vacation for 7 days at Disney, but, now have to start thinking about 5 days, or dropping down into a lower dining, or skipping a party, etc etc. That is not exactly arguing that Disney is not outpricing the middle class.