Would that really maximize profits though? Right now they have people crawling over each other for the opporunity to book an appointment to give them $200+. If you could just pick one up off a shelf, or put it together in the Magic Kingdom would it have the same mystique? If you keep it rare and expensive, it generates hype and stays in demand. Anyone could go online and buy a top replica lightsaber for around $120 that you could actually hit stuff with, but those dont have the association with SWL and you cant point to it and say "I've been there".