First of all -- the article is more than EIGHT YEARS OLD -- the program has changed a lot, just in the past couple of years....
Secondly, as an educator, I can assure you that something like the Disney College Program is completely up to the individual as to what they make of it. There are ample opportunities for networking, getting to know people, and finding a way to get yourself ingratiated with the right people.
BUt like everywhere else, this is considered an internship. The cream rises to the top, the others do their job and move along with something nice on their resume. Kids that are shy and quiet aren't going to have anyone look out for them and make sure they suddenly become more assertive. People who don't look for opportunities to volunteer extra time, jump in on special projects, and physically look for more opportunities aren't going to have them handed to them. Disney always looks for volunteers from the College Program folks. Very few actually do that. You volunteer to do the candlelight singing in Epcot, you gain points and get to know people. You volunteer to help with other special events, you get points. You sit in your dorm room and watch tv, you don't get points.
It's like any job. I take 8 interns a year at my job. I expect one, maybe two, to stand out and have a future in my field. The others get a good work experience and a recommendation from me. Maybe one every three or four years might get a permanent job offer from me personally. That doesn't mean the other folks don't get a great internship. But if they don't stand out from the crowd, they aren't going to make it in my company.