I've read it somewhere, that they want to shift convention business to Yacht Club because they want to drive up spending at EPCOT. Convention guests ain't spending money at MK.I don't know. It Surprised me.
Coronado springs already has the largest convention center on property with significantly more square footage than the contemporary.If you include the ballroom, the Contemporary boasts 90,000 square foot of convention space. By the same metric, The next closest competitor is the yacht club at 73,000 square feet. The Grand Floridian comes in at only 40,000 square feet.
So why take down your largest and quite popular convention space to build a new high rise when you can build it over 250 of the lowest priced rooms at the resort? Your room inventory goes up (BLT has 428 rooms) as does what you can charge per night for those rooms and you convention area flagship remains intact.
Coronado completely slipped my mind for some reason. You are correct. Coronado comes in at 220k square feetCoronado springs already has the largest convention center on property with significantly more square footage than the contemporary.
I'm not a fan of the huge monstrosity of a tower they built at the Coronado (nor all the other hotel skyscrapers that are sprouting up on Disney property muddying the skyline). I stayed at the Coronado in 2015 and enjoyed the lower roofed buildings and more quaint, low-key feel.
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