Very true. Although Transformers is a remarkably dumb IP (perhaps the most unwatchable film series ever to set box-office records; dare you to go back and try to sit through one), the same gimmickiness that made them better toys than movies also made for a great theme park ride.
Universal deserves props (as well as screens, hehe) for the execution on that attraction, which lives up to the precedent set by Spidey.
Also, this is only tangentially related, but I just wanna mention how much I miss T2:3D