skypilot2922
Well-Known Member
You keep talking about this but I’m not sure what your point is. The Verizon and AT&T subs are “free” for the consumer but Disney absolutely gets money for them - it’s just the subscription free is paid for by Verizon and AT&T. Now obviously they are getting that at a discounted rate but it’s still added revenue for Disney.
I’d be curious as the the numbers (how many people get such “free” service and how much Verizon, etc pays for it) but it’s basically pure profit for Disney as the marginal expense of those new additional subs is minuscule. And the more subs/revenue, the easier it is to justify spending on more original programming. And more original programming is how you drive future subs and retention. As has been mentioned, there was no drop off when the (large) first round of Verizon “free” subscriptions ended so D+ seems to have good retention. (Or at least there’s been no evidence they have had retention “problems”)
here’s the thing though if you up your contract or buy a new phone you get ANOTHER year of D+,
if D+ was ONCE per cell subscriber. I’d have more confidence in the apparent dropoff scenario. But if you DO take D+ from your carrier once it expires its billed to your cell so customer ‘conversion’ is automatic. So there is some number of people who have a paid D+ subscription and are not aware of it.
Which is a brilliant move by Disney in my opinion