That's because they aren't a bad investment strategy. People expect to go to Disney and see their favorite favorite characters and movies represented. The thing is, none of this is all or nothing. The same question can be said just in reverse. I don't think anyone has given Disney a reason to believe non ip is the wrong investment strategy. I mean, mansion, thunder, space, everest, mystic manor, test track, soarin.... all prove it's good. It's really all about balance. Ip or non Ip, what makes the most sense for the space, the area, the ride type... If the company just continues to require Ip, we will continue to get terrible shoehorning. Again, it's not an all or nothing, or at least it shouldn't be.