collectspace
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Quoting the Orlando Sentinel:Wondering what kind of money or strings had to be pulled to make that happen??
For this cross-promotion, no money changes hands between the U.S. space agency and the Walt Disney Co. -- just opportunities. At NASA's request, Disney developed science and math lessons -- known as the Space Ranger Education Series -- and interactive games to tie in with NASA's "Toys in Space" educational program. At Disney's request, Buzz Lightyear's space flight can be used to promote Saturday's grand opening of the Toy Story Midway Mania ride at Walt Disney World.