News Bruce Vaughn Returns to Disney as Co-Lead of Walt Disney Imagineering

Sirwalterraleigh

Premium Member
I like working with THAT sequel more than some of the other ones…plus the fact that I don’t think there is a better imagineer on staff now.
He was a huge part of a different problem…so I’m not sure how swapping one problem for another helps?

They recently did that in burbank and it hasn’t worked out.

This Vaughn move appears to be smoke in front of that too
 

Disstevefan1

Well-Known Member
Bruce Vaughn returns to co-lead Walt Disney Imagineering March 20.

"Bruce Vaughn will return to Disney to co-lead Walt Disney Imagineering, the division responsible for designing and building the company’s theme parks and attractions.

Vaughn will return as chief creative officer and head the division alongside Barbara Bouza, president of Walt Disney Imagineering. The two will report to Josh D’Amaro, chairman of Disney Parks, Experiences and Products.

The longtime executive previously worked at Disney for more than two decades and co-led Walt Disney Imagineering for nine years as chief creative executive. He left the company in 2016 to become CEO and CCO of Dreamscape Immersive, a company that creates location-based virtual reality experiences. He joined Airbnb in 2021 as vice president of experiential creative product, where he led a team responsible for designing immersive offerings for Airbnb stays and experiences.

“I’ve remained an Imagineer at heart, so I’m thrilled to join Barbara and reunite with this phenomenal global team of creators and innovators during this pivotal time,” Vaughn said.

“With so many exciting projects under way and tremendous opportunities ahead of us, I look forward to partnering with Bruce to fuel creativity and deliver next-level experiences,” Bouza said.

In a memo to Disney staff about Vaughn’s return, D’Amaro highlighted CEO Bob Iger’s emphasis on creativity, as well as the opportunity for Vaughn and Bouza to work together on “significant developments under way and more on the horizon.” The two will also be working on a plan to find the “most effective way to structure Imagineering.”

“In Disney Parks, Experiences and Products, we continue to invest in new endeavors that deliver the most compelling experiences, immersing our guests around the world in the stories they love most. In the past few years, we have found ourselves at the crossroads of a wave of new technology and a seemingly unlimited amount of new stories and franchises, allowing us to develop groundbreaking new experiences. Of course, none of this comes to life without a strong commitment to creativity and innovation by the amazing team at Walt Disney Imagineering,” D’Amaro wrote in the memo.

The division has had a co-leadership model since 2009. Bouza had been leading the division herself since December 2021, after Bob Weis moved to Global Imagineering Ambassador and then retired.

The division made changes to its pricing and parking policies at its theme parks earlier this year, offering more days of its lowest priced pass and offering more parking flexibility to consumers, after a push from former CEO Bob Chapek to drive up profits.

Vaughn will begin in the role on March 20."

Bruce, please fix the Yeti.
 

Sirwalterraleigh

Premium Member
Worth pointing out Vaughn pushed for more outsourcing and fired talent like Tony Baxter when he was last in charge of WDI. Outsourcing didn’t help them save money, budgets get ballooning and on the creative front… well they’re Disney Store parks now.
But he was a “Bob guy”, wasn’t he?
…no not THAT Bob…the “other” Bob, stupid!!
 

UNCgolf

Well-Known Member
He was a huge part of a different problem…so I’m not sure how swapping one problem for another helps?

They recently did that in burbank and it hasn’t worked out.

This Vaughn move appears to be smoke in front of that too

Because at least Rohde builds great lands and great attractions (and great whole parks, for that matter!).

I'd much rather have him going over budget and building something fantastic than everyone else who goes over budget and doesn't.
 

DisneyDean97

Well-Known Member
Bruce won't be "the savior" many fans are hoping for... but surly he's better than an outsider leading WDI.
If they announced Tony Baxter was coming back, id be clicking my heels, whistling Zip-A-Dee-Do-Dah, speaking of, isn't he suppose to be on the Splash redo project, as some "honorary" role... haven't heard anything since.
I doubt he's advising anyone, Disney doesn't want to listen to him.
He created countless classics, and they still showed him the door.
He should be President of WDI, he's the most qualified person alive for the job... and that's no exaggeration.
 

SplashJacket

Well-Known Member
Bruce won't be "the savior" many fans are hoping for... but surly he's better than an outsider leading WDI.
If they announced Tony Baxter was coming back, id be clicking my heels, whistling Zip-A-Dee-Do-Dah, speaking of, isn't he suppose to be on the Splash redo project, as some "honorary" role... haven't heard anything since.
I doubt he's advising anyone, Disney doesn't want to listen to him.
He created countless classics, and they still showed him the door.
He should be President of WDI, he's the most qualified person alive for the job... and that's no exaggeration.
Bruce doesn’t need to be a savior.

Bruce is a tangible example of the money gates opening once again.

They’re gearing up for a LOT.
 

Sirwalterraleigh

Premium Member
Bruce doesn’t need to be a savior.

Bruce is a tangible example of the money gates opening once again.

They’re gearing up for a LOT.
You are really dedicated to “wishing it into existence”, ain’t ya??

 

Inspired Figment

Well-Known Member
If I am remembering correctly, Bruce V. was there when Tony for ‘forced into retirement’ in February of 2013.

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Yep… *sigh*… ah yes, the “saviors” (more like the destroyers) of the company coming again to (checks notes again) do the very same thing as before but with higher salaries… hip hip hooray. Real innovation & progress happening here..
 

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