Goofyernmost
Well-Known Member
I realize that the deal must be huge, but the thing that is also huge is the amount of coke syrup that is necessary just for WDW alone. A lot of small venues with relatively small consumption would be a good advertising investment. In any business there is a law of diminishing returns and unless there is some other "direct" return it just doesn't make any sense at all. I hadn't thought of the bottle sales. What is it now $4.50 per bottle. It isn't likely that Coke is letting Disney have that windfall without getting a substantial kick in the bank account along with Disney.Coke is an official sponsor of Disney World though. That doesn’t mean that Disney does or doesn’t get free syrup, but there is a deal that’s for sure. It’s certainly possible that Disney gets the syrup for free or “at cost” in exchange for Disney purchasing bottled drinks at the regular rate.
I worked for a small tourist attraction and we got free coke machines, refrigerators, and servicing of machines in our sponsorship deal. I’m sure Disney has a better deal than we did.
Since there is probably a yearly contract between Coke and Disney if people are wondering why they might limit refills, there is a chance that Coke has a limit on how much nearly free syrup they dish out and after that Disney has to pay a higher price for it, therefore, Disney might limit the refills to keep the profit margin up.
Realizing this is all speculation, there can be any number of scenario's involved with this, I am fairly sure, common sense wise, that Coke is not giving away their primary product anymore then Disney allows everyone in the parks for free.