Queen of the WDW Scene
Well-Known Member
- In the Parks
- No
Coke provides the syrup for free but it must be served in a coke branded cup/container and coke does charge Disney for the cups.
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- Thread starter EricsBiscuit
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Tom P.
Well-Known Member
That is certainly not true, as a good deal of the fountain drinks are dispensed into refillable mugs which only have Disney branding on them.
Queen of the WDW Scene
Well-Known Member
- In the Parks
- No
Goes to show how little you actually know.
Look on the bottom of the refillable drink mugs.
The company branded on them that makes them is Whirley Drink Works.
Google them and you'll find they are partnered with guess who??? COKE.
Tom P.
Well-Known Member
Please tell me you're kidding.
The fact that the mugs are made by a company that "partners with" Coke does not make them Coke branded. Having, y'know, the Coke brand on them would make them Coke branded.
Cups? Um no. Disney procures those separately from Coke....and they pay for them.
It's far from stupid - but it shows that perhaps you don't understand the soft-drink industry. Coke's exposure at the parks are for marketing purposes. Pepsi can't give the stuff away from free - but Coke can. If you can get people hooked or further solidify their soft drink habits on a few days of their vacation at a theme park by ensuring that theme park only has their products at their disposal, it more than pays for itself when those same individuals are purchasing coke products at full price for the other 360 days of the year. Keep your competitors away and get your customers hooked on your product.
Cokes ability to supply for free (or near free) is the same reason why all Busch parks now sell Coke rather than Pepsi (from years ago) as well as Cedar Fair Parks (who also used to serve Pepsi up until a few years ago). At this point, all major theme park operators exclusively serve Coke. Coke has proven they can take a loss by supply to the theme parks in order to gain in the long term.
Queen of the WDW Scene
Well-Known Member
- In the Parks
- No
Queen of the WDW Scene
Well-Known Member
- In the Parks
- No
Whirley and Coke developed the RFID chip cups together therefore its partly Coke product.
Tom P.
Well-Known Member
That may very well be true. But it is not a "Coke branded" product. The only point of the arrangement you describe -- where Coke provides the syrup for free on the condition that it can only be served in a Coke branded cup -- would be the marketing value of the cups. There is no marketing value to Coke in the refillable Disney mugs. There is nothing Coke-identifiable on a Disney mug. Nothing that will make the consumer think about Coke. It would not achieve the goal.
Hcalvert
Well-Known Member
Well, it is failing miserably with my family. I leave not ever wanting to drink Coke again. The only Coke product I like is Coke Cherry Zero, which WDW doesn't even offer. When my dad visits WDW, he has cases of Pepsi or Dr. Pepper delivered to the resort as he is not a Coke drinker either. The bell services always have a laugh with him when he goes and picks up his vats of Pepsi. I just wish they would provide more sugar free options that are not soda like other flavored iced tea and lemonades (other than just the ones they already have).
Yes! That's why I love the free-style beverage stations. They have more iced tea and lemonade flavors. I wish there were more of those available at WDW.
Nope. Regular $4+ coke that they sell. My health is just fine I am as skinny as can be thanks.
Smiley/OCD
Well-Known Member
That's not entirely true...Pepsi is (and has been for the last 17 seasons), the official soft drink of the NFL, so it's served in all the stadiums. Pepsi is also the official soft drink of the NY Yankees. I'm a HUGE Pepsi fan myself (HATE Coke)...I bring a 2L bottle of Diet Pepsi with me into the parks every day.
xdan0920
Think for yourselfer
I'd love to see how you manage this.
MaryJaneP
Well-Known Member
We also wonder how that 2L bottle of carbonated beverage is post ride (like SM, Splash, BTMRR, or even SDMT)?
Smiley/OCD
Well-Known Member
Very simple...it goes in the basket of my ECV, and it stays with me...When I need it, I just go to a QS and get ice. If I didn't use an ECV, it would remain in my backpack. It's really not a problem...I'm from NJ too (just not as sarcastic)...we always think 2 steps ahead...LOLI'd love to see how you manage this.
Mickey5150
Well-Known Member
I would guess Disney has to pay something for Coke. I can't imagine it would be legal for a company to procure exclusive rights inside WDW by giving their drinks away. Anytime a company lowers their prices below cost to squeeze out a competitor the government is all over that.
Tom P.
Well-Known Member
What happens when you are parking the ECV for a ride? I am way too paranoid to leave a bottle I've opened unattended and then still drink from it.
Smiley/OCD
Well-Known Member
It remains safe...I keep it covered with a shirt if outside by the stroller parking or inside if I can park in the queue. I never had a problem...and if I'm going to "check out", I can't think of a better place! LOL
Valid point - however Stadium's and sporting events have an entirely different set up in beverage contracts - in fact, significantly different than theme parks.
Jon81uk
Well-Known Member
I think Disney do pay for the product, but they also get a significant amount of sponsorship back from Coca-Cola which evens the costs out. Therefore as there is still a transaction to buy the cola, the government doesn't look so closely as the sponsorship is treated separately. So the outgoing food and beverage costs are separated from the sponsorship income.