ford91exploder
Resident Curmudgeon
But that's not why Pepsi didn't want to invest in IASW. The board was extremely financially conservative at the time (they were just starting to be a serious competitor to Coke and simply were not confident their fortunes would continue) and the only reason they did it was because Joan Crawford (who was also on the board) insisted that they do so in deference to Walt Disney (she apparently threw one of her "Don't F-With Me, Fellas" speeches out). They didn't sponsor it once it got to permanent installation because by that time Crawford was being pushed off the board and highly marginalized, and it was seen as a reminder of her success (short story - they didn't to spite her).
I also think you kind of miss the point of IASW - like, the entire concept. You have to remember, this idea that there was a "small world", i.e. an increasingly "global" community was a very new, if not revolutionary concept at the time. Like, cutting edge. The statement the ride made reverberated quite widely. It may seem quite obvious today, but in the era it was created it was quite a remarkable statement. Today, in addition to it's historical significance, it's also quite well known/respected for it's "pop art" cred.
IASW is quintessentially Disney.
If you read about the Chicago Worlds Fair and IASW popularity you would also learn the lines were sometimes up to 5 hours long to ride this attraction.