Bluey (on Disney+)

MisterPenguin

President of Animal Kingdom
Premium Member
Original Poster
Not exactly a Disney property (yet), but is carried by Disney+ and regularly makes Nielsen's Top Ten. It can probably be credited with a big reason why there's little churn with Disney+ in households with children.

 
Last edited:

MisterPenguin

President of Animal Kingdom
Premium Member
Original Poster

The Fantasy of the Fun TV Dad​

In the children’s series “Bluey” and its conservative knockoff, “Chip Chilla,” boundlessly attentive fathers step in to assuage parental anxieties.

By Amanda Hess
Dec. 18, 2023

In the first episode of “Bluey,” the Australian children’s series about an animated family of blue heelers, the mama dog, Chilli, drives off to work, leaving her husband, Bandit, to care for the pups. They play a game requiring Bandit to freeze in increasingly silly scenarios — fingers in his nose, sock on his tail, garden hose blasting him right in the face. Much of the series is a showcase for Bandit’s virtuosic performances in his daughters’ imaginative schemes. In subsequent episodes, he serves as their beleaguered hospital patient, beleaguered robot, beleaguered horse.

“Bluey” has been praised for its rare and complex depiction of parents, and Bandit has been commended as an exceptional father. Tribute is paid in Bandit Facebook groups, Bandit memes and custom Bandit fan merchandise. He is a fun dad who does housework, too. In one episode, he dances into the kitchen, shouts “What’s up, party people?” and plops a basket of freshly folded laundry on the floor.

I don’t know how he keeps house, works as an archaeologist and serves as a full-time prop artist to his daughters, but he does it all while only feigning complaint. He is not only a good father — he is a fantasy, one crafted to appeal to adults as much as to children.

As I watch the show over my 3-year-old son’s shoulder, I wonder what Bandit says about the latent desires of the parents queuing up the show. (More than 100 episodes are streaming on Disney+, with more arriving in January.) After all, when I turn on “Bluey,” I am being very un-Bandit — I am not engaged in focused play that follows my child’s imagination wherever it leads. I am cleaning. My son is staring at a screen.

Gone are the days of sitting a child in front of the television, selecting Nickelodeon or PBS and hiding the remote. Streaming has turned children’s entertainment into a self-serve buffet, which also can make it feel like a constant referendum on parental values and tastes. On any given afternoon, my son could be watching a vacant C.G.I. nursery rhyme on YouTube, a competent Disney musical from my own childhood or a genius Miyazaki epic. Now that we have so many choices, our selections have come to seem important, especially since they are made under a cloud of ambient judgment for pacifying our kids with screens at all.

It’s typical in children’s stories for parental figures to be obscured or even absent, especially the mothers. The Disney movies I grew up on — “The Little Mermaid,” “The Lion King” — featured authoritarian fathers who, following the untimely deaths of their wives, ruled their children from a distance while outsourcing their child care to a crab or a bird. My son’s favorite show is not “Bluey” but “Mickey Mouse Clubhouse,” in which Mickey’s parentage is irrelevant. He is a godlike figure who answers to no one. That is a fantasy for children — total parental obsolescence.

So Bandit’s omnipresence is odd, and striking. He is like Mary Poppins, stitching together a family with creative prop work. Or he’s the Cat in the Hat, leading children in controlled chaos while their mother is out. His closest analogues in children’s media are not other parents, but the fools and tricksters that children encounter when they are allowed to roam unsupervised. Bandit represents a parent freed of drudgery, one whose central responsibility is delighting his kids.

I wonder if one of the upsides of “Bluey,” from the parent’s perspective, is that it works to absolve our guilt over screen time. If we feel bad for ignoring or subduing our children, “Bluey” at least offers a simulation of boundless parental attention. As my son watches it, I’m not neglecting him, but I’m often doing the laundry that Bandit miraculously folds offscreen. I’ll admit to my own “Bluey” fantasy: I tell myself that the show takes place exclusively within the 10 daily minutes of focused playtime that various Instagram experts suggest that parents spend with their children.

When I heard that Bentkey, The Daily Wire’s conservative children’s entertainment company, had created a transparent “Bluey” rip-off, I was curious what it would do with the dad. If Bandit is the idol of progressive fatherhood, what are the attributes and habits of his conservative doppelgänger?

“Chip Chilla,” the Bentkey show, copies the “Bluey” color scheme, animation style and premise — animal siblings with weirdly present parents — with a few key differences. One, the show is about chinchillas, not dogs. Two, the show is so lazy and pedantic, it feels like Wikipedia should get a co-writing credit. Three, the chinchilla children are home-schooled, and the father, Chum Chum, is their instructor. He crafts zany play-based history lessons using silly voices and creative household items. He is a highly involved father and unrelenting jokester who rarely seems to have to work. Basically the same guy.

“Why does it matter?” Jeremy Boreing, the co-founder of The Daily Wire, asked rhetorically when he teased “Chip Chilla” to a crowd of supporters last year. “It matters because kids go to school 40 hours a week and then they engage in pop culture for 40 more hours every week. That means for 80 hours of a child’s week, you are turning them over to the left.”

With “Chip Chilla,” conservative parents can fulfill a fantasy of their own, combating the perceived indoctrination of public school by screening home-school-themed content afterward, featuring lessons about dead white people and classic texts. In “Bluey,” the puppies lead the games, but in “Chip Chilla,” it is the dad who is in charge, directing his compliant kids to role-play “Moby-Dick” and the fall of the Roman Empire. I suspect that Bentkey made Chum Chum the schoolteacher not because it’s a modern choice, but because it puts male authority at the center of the show.

It’s a weird time for father figures. On Instagram and TikTok, I’m constantly being served memes and posts that mock dads for not knowing their kid’s birthday or for taking endless bathroom breaks to scroll through their phones. In one persistently circulating joke, the dad stands uselessly in the kitchen, right in front of the drawer that the mom needs to access. I don’t actually know any fathers like that; in real life, the fathers I know are much like the mothers I know, and we’re all competing for private toilet time.

This online character feels like a throwback to the lazy sitcom dad glued to the living room couch watching television, though on social media he inspires an intensified level of resentment. Dads who don’t pull their weight are shamed for it now. But dads who contribute still get praised.

The moms in “Bluey” and “Chip Chilla,” Chilli and Chinny, don’t get the classic Disney-movie treatment: They are allowed to live. They get to join in the fun, too, though Chilli is more levelheaded than her husband and Chinny is stern. Both mothers are granted supporting roles in their children’s imaginative worlds, though they are somewhat sidelined by their plots, often because of their work outside and within the home. In “Chip Chilla,” Chinny is the one stuck holding the laundry basket.

The “Bluey” family feels progressive, “Chin Chilla” traditional, but their vision of paternal whimsy is shared. It is harder to construct a fantasy mom that way. The perfect mother must be a lot of things, and few of them are very fun. The base line expectation of selfless devotion leaves little room for experimentation. This is why so many children’s stories must get her out of the way in order for the child to experience risk, adventure, failure and growth. Dad can hang around through all of that, though. And if he does, he can be a star.
 

Santa Raccoon 77

Thank you sir. You were an inspiration.
Not exactly a Disney property (yet), but is carried by Disney+ and regular makes Nielsen's Top Ten. It can probably be credited with a big reason why there's little churn with Disney+ in households with children.

This has been a huge phenomenon for quite a few years now.
 

WorldExplorer

Well-Known Member
Disney Plus recommended this after I watched Hunchback of Notre Dame and then again after I watched Pocahontas.

Not completely sure I see the connection.
 

TsWade2

Well-Known Member
Ugh! Do you have to mention this? I mean, it‘s a cute show, but this one is so awkward! And I think it’s popularity on DisneyPlus is long enough!
 

Consumer

Well-Known Member

The Fantasy of the Fun TV Dad​

In the children’s series “Bluey” and its conservative knockoff, “Chip Chilla,” boundlessly attentive fathers step in to assuage parental anxieties.

By Amanda Hess
Dec. 18, 2023

In the first episode of “Bluey,” the Australian children’s series about an animated family of blue heelers, the mama dog, Chilli, drives off to work, leaving her husband, Bandit, to care for the pups. They play a game requiring Bandit to freeze in increasingly silly scenarios — fingers in his nose, sock on his tail, garden hose blasting him right in the face. Much of the series is a showcase for Bandit’s virtuosic performances in his daughters’ imaginative schemes. In subsequent episodes, he serves as their beleaguered hospital patient, beleaguered robot, beleaguered horse.

“Bluey” has been praised for its rare and complex depiction of parents, and Bandit has been commended as an exceptional father. Tribute is paid in Bandit Facebook groups, Bandit memes and custom Bandit fan merchandise. He is a fun dad who does housework, too. In one episode, he dances into the kitchen, shouts “What’s up, party people?” and plops a basket of freshly folded laundry on the floor.

I don’t know how he keeps house, works as an archaeologist and serves as a full-time prop artist to his daughters, but he does it all while only feigning complaint. He is not only a good father — he is a fantasy, one crafted to appeal to adults as much as to children.

As I watch the show over my 3-year-old son’s shoulder, I wonder what Bandit says about the latent desires of the parents queuing up the show. (More than 100 episodes are streaming on Disney+, with more arriving in January.) After all, when I turn on “Bluey,” I am being very un-Bandit — I am not engaged in focused play that follows my child’s imagination wherever it leads. I am cleaning. My son is staring at a screen.

Gone are the days of sitting a child in front of the television, selecting Nickelodeon or PBS and hiding the remote. Streaming has turned children’s entertainment into a self-serve buffet, which also can make it feel like a constant referendum on parental values and tastes. On any given afternoon, my son could be watching a vacant C.G.I. nursery rhyme on YouTube, a competent Disney musical from my own childhood or a genius Miyazaki epic. Now that we have so many choices, our selections have come to seem important, especially since they are made under a cloud of ambient judgment for pacifying our kids with screens at all.

It’s typical in children’s stories for parental figures to be obscured or even absent, especially the mothers. The Disney movies I grew up on — “The Little Mermaid,” “The Lion King” — featured authoritarian fathers who, following the untimely deaths of their wives, ruled their children from a distance while outsourcing their child care to a crab or a bird. My son’s favorite show is not “Bluey” but “Mickey Mouse Clubhouse,” in which Mickey’s parentage is irrelevant. He is a godlike figure who answers to no one. That is a fantasy for children — total parental obsolescence.

So Bandit’s omnipresence is odd, and striking. He is like Mary Poppins, stitching together a family with creative prop work. Or he’s the Cat in the Hat, leading children in controlled chaos while their mother is out. His closest analogues in children’s media are not other parents, but the fools and tricksters that children encounter when they are allowed to roam unsupervised. Bandit represents a parent freed of drudgery, one whose central responsibility is delighting his kids.

I wonder if one of the upsides of “Bluey,” from the parent’s perspective, is that it works to absolve our guilt over screen time. If we feel bad for ignoring or subduing our children, “Bluey” at least offers a simulation of boundless parental attention. As my son watches it, I’m not neglecting him, but I’m often doing the laundry that Bandit miraculously folds offscreen. I’ll admit to my own “Bluey” fantasy: I tell myself that the show takes place exclusively within the 10 daily minutes of focused playtime that various Instagram experts suggest that parents spend with their children.

When I heard that Bentkey, The Daily Wire’s conservative children’s entertainment company, had created a transparent “Bluey” rip-off, I was curious what it would do with the dad. If Bandit is the idol of progressive fatherhood, what are the attributes and habits of his conservative doppelgänger?

“Chip Chilla,” the Bentkey show, copies the “Bluey” color scheme, animation style and premise — animal siblings with weirdly present parents — with a few key differences. One, the show is about chinchillas, not dogs. Two, the show is so lazy and pedantic, it feels like Wikipedia should get a co-writing credit. Three, the chinchilla children are home-schooled, and the father, Chum Chum, is their instructor. He crafts zany play-based history lessons using silly voices and creative household items. He is a highly involved father and unrelenting jokester who rarely seems to have to work. Basically the same guy.

“Why does it matter?” Jeremy Boreing, the co-founder of The Daily Wire, asked rhetorically when he teased “Chip Chilla” to a crowd of supporters last year. “It matters because kids go to school 40 hours a week and then they engage in pop culture for 40 more hours every week. That means for 80 hours of a child’s week, you are turning them over to the left.”

With “Chip Chilla,” conservative parents can fulfill a fantasy of their own, combating the perceived indoctrination of public school by screening home-school-themed content afterward, featuring lessons about dead white people and classic texts. In “Bluey,” the puppies lead the games, but in “Chip Chilla,” it is the dad who is in charge, directing his compliant kids to role-play “Moby-Dick” and the fall of the Roman Empire. I suspect that Bentkey made Chum Chum the schoolteacher not because it’s a modern choice, but because it puts male authority at the center of the show.

It’s a weird time for father figures. On Instagram and TikTok, I’m constantly being served memes and posts that mock dads for not knowing their kid’s birthday or for taking endless bathroom breaks to scroll through their phones. In one persistently circulating joke, the dad stands uselessly in the kitchen, right in front of the drawer that the mom needs to access. I don’t actually know any fathers like that; in real life, the fathers I know are much like the mothers I know, and we’re all competing for private toilet time.

This online character feels like a throwback to the lazy sitcom dad glued to the living room couch watching television, though on social media he inspires an intensified level of resentment. Dads who don’t pull their weight are shamed for it now. But dads who contribute still get praised.

The moms in “Bluey” and “Chip Chilla,” Chilli and Chinny, don’t get the classic Disney-movie treatment: They are allowed to live. They get to join in the fun, too, though Chilli is more levelheaded than her husband and Chinny is stern. Both mothers are granted supporting roles in their children’s imaginative worlds, though they are somewhat sidelined by their plots, often because of their work outside and within the home. In “Chip Chilla,” Chinny is the one stuck holding the laundry basket.

The “Bluey” family feels progressive, “Chin Chilla” traditional, but their vision of paternal whimsy is shared. It is harder to construct a fantasy mom that way. The perfect mother must be a lot of things, and few of them are very fun. The base line expectation of selfless devotion leaves little room for experimentation. This is why so many children’s stories must get her out of the way in order for the child to experience risk, adventure, failure and growth. Dad can hang around through all of that, though. And if he does, he can be a star.
Bluey is a wholesome program. I really wouldn't qualify it as political in either direction and I can't see anything objectionable in any of the episodes I've seen. All in all, it's an apolitical cartoon that doesn't indoctrinate children about hot button social issues, even if it has progressive influence.

I've not seen Chip Chilla, but I despise the Daily Wire and its conservative rip offs. They're lazy, pathetic, and parasitic. The DW is made up of grifters who take advantage of their numbskull audience for a cheap buck. Conservatives inability to develop original ideas is just embarrassing.

There's a lot of evil children's programming out there that seeks to groom children with sexualized content and demonic influences, but Bluey is far away from that.
 

Heppenheimer

Well-Known Member
Bluey is a wholesome program. I really wouldn't qualify it as political in either direction and I can't see anything objectionable in any of the episodes I've seen. All in all, it's an apolitical cartoon that doesn't indoctrinate children about hot button social issues, even if it has progressive influence.

I've not seen Chip Chilla, but I despise the Daily Wire and its conservative rip offs. They're lazy, pathetic, and parasitic. The DW is made up of grifters who take advantage of their numbskull audience for a cheap buck. Conservatives inability to develop original ideas is just embarrassing.

There's a lot of evil children's programming out there that seeks to groom children with sexualized content and demonic influences, but Bluey is far away from that.
I haven't read a piece by that particular author in several years, but to call her a polemicist would actually be an understatement. She was known on Slate to find signs of the patriarchy anywhere she looked for them, and in one particularly mean-spirited and tasteless diatribe, she figuratively danced on the grave of Jan Berenstain because she didn't find the protrayal of Mother Bear sufficiently progressive in the Berenstain Bear books.

Bluey is about as apolitical as it gets.
 

doctornick

Well-Known Member
Bluey is a wholesome program. I really wouldn't qualify it as political in either direction and I can't see anything objectionable in any of the episodes I've seen. All in all, it's an apolitical cartoon that doesn't indoctrinate children about hot button social issues, even if it has progressive influence.

Yeah, I don't particularly see what anyone could find objectionable about Bluey. I'm actually pretty surprised to hear that there is a "conservative ripoff" of the show but I suppose I shouldn't be shocked anymore about what things gets drawn into culture wars these days.
 

MisterPenguin

President of Animal Kingdom
Premium Member
Original Poster
 

erasure fan1

Well-Known Member
I find it funny how Iger says D+ viewership determines what ends up in the parks. Yet they passed on the theme park rights? I know it's not a "Disney" property, but neither was star wars, Avatar, muppets, wizard of oz, twilight zone... It just seems very odd, and a huge missed opportunity.
 

Disney Irish

Premium Member
I find it funny how Iger says D+ viewership determines what ends up in the parks. Yet they passed on the theme park rights? I know it's not a "Disney" property, but neither was star wars, Avatar, muppets, wizard of oz, twilight zone... It just seems very odd, and a huge missed opportunity.
In all fairness to Disney, when they passed on the rights (back in 2019 I believe) they weren't aware of how popular the show would become. I'm sure in the subsequent years since they've tried to buy them, and really probably the entire IP itself, but the owners are either asking for too much or aren't selling now.
 

erasure fan1

Well-Known Member
In all fairness to Disney, when they passed on the rights (back in 2019 I believe) they weren't aware of how popular the show would become. I'm sure in the subsequent years since they've tried to buy them, and really probably the entire IP itself, but the owners are either asking for too much or aren't selling now.
I'm sure they could work out something for the theme parks. It's the single most popular thing on D+. It's the definition of what they are looking for. They've opened the pocket book for a lot worse. Coughacolytecough... Sure they passed in 2019, even though it was clear, at least to anyone with kids who's paying attention, it was going to continue to only get bigger. If they were worried to put a ride in, they could have done a show and meet and greet. Nothing has really changed, it's just going to cost a bit more. Whatever they have to spend now, they'll make up for in merch sales.

It seems like they just don't want to spend the money now. I don't know how the broadcast contract is set up, but they might want to lock that and the theme park rights all together to not risk losing the broadcast rights. There's a park down the street with a streaming service that I'm sure would love to steal bluey from Disney.
 

Disney Irish

Premium Member
I'm sure they could work out something for the theme parks. It's the single most popular thing on D+. It's the definition of what they are looking for. They've opened the pocket book for a lot worse. Coughacolytecough... Sure they passed in 2019, even though it was clear, at least to anyone with kids who's paying attention, it was going to continue to only get bigger. If they were worried to put a ride in, they could have done a show and meet and greet. Nothing has really changed, it's just going to cost a bit more. Whatever they have to spend now, they'll make up for in merch sales.

It seems like they just don't want to spend the money now. I don't know how the broadcast contract is set up, but they might want to lock that and the theme park rights all together to not risk losing the broadcast rights. There's a park down the street with a streaming service that I'm sure would love to steal bluey from Disney.
Hindsight is always 20/20. The show debuted the end of 2018 and by early 2019 when Disney passed on it but gained the distribution rights, it was still relatively unknown to the masses. It didn't blow up until after it debuted on the service in 2020. With Disney already in the mix to buy 21CF in 2018/2019 it probably made sense to pass on it. Now 5 years later it seems silly, but yeah that is what hindsight is all about.

Also if its such a good deal then why hasn't Comcast jumped on the chance to get the theme park rights? I mean they appear to still be available, you'd think they'd want to stick it to Disney right? Maybe that should be an indication that either they are too expensive or they aren't for sale now.
 

erasure fan1

Well-Known Member
Hindsight is always 20/20. The show debuted the end of 2018 and by early 2019 when Disney passed on it but gained the distribution rights, it was still relatively unknown to the masses. It didn't blow up until after it debuted on the service in 2020. With Disney already in the mix to buy 21CF in 2018/2019 it probably made sense to pass on it. Now 5 years later it seems silly, but yeah that is what hindsight is all about.

Also if its such a good deal then why hasn't Comcast jumped on the chance to get the theme park rights? I mean they appear to still be available, you'd think they'd want to stick it to Disney right? Maybe that should be an indication that either they are too expensive or they aren't for sale now.
Of course hindsight is 20/20. My point was more that it's the most popular thing on D+. All hindsight would give them was a better price for the contract. If we are going to hear Iger spew his usual nonsense about IP, at least put your money where your mouth is that's all.

As far as Uni goes, I'd doubt they'd want the theme park rights without the broadcast rights. My point on that was if they want to get bluey into a theme park. They might, when the Disney contract ends, want to shop both together on the open market. So Disney could either lose all of it, or end up paying a huge sum more than what they would have to pay now. But who knows, maybe they get a better deal because bluey isn't as popular but if that's the case they missed their window for profiting big in the parks anyway.
 

Disney Irish

Premium Member
Of course hindsight is 20/20. My point was more that it's the most popular thing on D+. All hindsight would give them was a better price for the contract. If we are going to hear Iger spew his usual nonsense about IP, at least put your money where your mouth is that's all.
Yes its the most popular thing on D+, but that came way after they had already passed on the theme park rights. Again hence hindsight is always 20/20. It could have flopped and done nothing, it was an unknown property at the time. So why spend the money on anything other than distribution rights on an unknown property, which is what they did.

As far as Uni goes, I'd doubt they'd want the theme park rights without the broadcast rights. My point on that was if they want to get bluey into a theme park. They might, when the Disney contract ends, want to shop both together on the open market. So Disney could either lose all of it, or end up paying a huge sum more than what they would have to pay now. But who knows, maybe they get a better deal because bluey isn't as popular but if that's the case they missed their window for profiting big in the parks anyway.
Well its currently unknown the future of the show at this point. There have been rumors of it ending after the current season 3, but the creator has said there will be more Bluey in some form in the future. So its unknown if there will be an actual season 4, or if it'll be movies, shorts, etc. And I have to assume at this point Disney's contract to distribute whatever that future will be is not ending.
 

erasure fan1

Well-Known Member
Yes its the most popular thing on D+, but that came way after they had already passed on the theme park rights. Again hence hindsight is always 20/20. It could have flopped and done nothing, it was an unknown property at the time. So why spend the money on anything other than distribution rights on an unknown property, which is what they did.
Yes, I get that, but none of that matters in the slightest. I'm saying they need to pony up now. As far as the unknown point, that's still on Disney for not recognizing what it could be. I'll stand by saying it was pretty obvious it was going to be big before Disney put it on D+. It also would not have been expensive to just get the rights for both and then you're set. As I said, they spend butt tons of cash on crap all the time. They spent the money for the streaming rights so they saw something in it.
Well its currently unknown the future of the show at this point. There have been rumors of it ending after the current season 3, but the creator has said there will be more Bluey in some form in the future. So its unknown if there will be an actual season 4, or if it'll be movies, shorts, etc. And I have to assume at this point Disney's contract to distribute whatever that future will be is not ending
I wouldn't say it's unknown. I've seen where they've said movies and specials and another season isn't ruled out in the future. With all that said, I see no reason that parents will stop slapping their kids in front of the tv to watch bluey any time soon. I foresee it being at the top of the D+ charts for the next 5 to 10yrs if not longer. You don't need a big ride, but at least have a show with a meet and greet. The merchandise will make it worthwhile all by itself.
 

Disney Irish

Premium Member
Yes, I get that, but none of that matters in the slightest. I'm saying they need to pony up now. As far as the unknown point, that's still on Disney for not recognizing what it could be. I'll stand by saying it was pretty obvious it was going to be big before Disney put it on D+. It also would not have been expensive to just get the rights for both and then you're set. As I said, they spend butt tons of cash on crap all the time. They spent the money for the streaming rights so they saw something in it.
Well I hope you've made a fortune from all these things you seem to think are obvious, ie its easy to say this now 5 years after the fact. ;)

Anyways we don't know if the creator is even willing to sell the theme park rights to Disney at this point. We don't know if its just too prohibitively expensive either even if they were for sale. Say for example if the creator is asking for $50B for the theme park rights, is that worth it? Probably not, so again its easy to just say they should pony up the money when you don't know how much that would be.

I wouldn't say it's unknown. I've seen where they've said movies and specials and another season isn't ruled out in the future. With all that said, I see no reason that parents will stop slapping their kids in front of the tv to watch bluey any time soon. I foresee it being at the top of the D+ charts for the next 5 to 10yrs if not longer. You don't need a big ride, but at least have a show with a meet and greet. The merchandise will make it worthwhile all by itself.
Yes its unknown as it hasn't been confirmed for another season at this point. Nor has it been confirmed on how long it'll take for whatever the next thing will be, it could be 2-5 years from now. And while yes I think it'll continue to be a streaming hit, if nothing new comes out for years that demand will wane. We'll see what happens.
 
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WorldExplorer

Well-Known Member
The series seems pretty personal; most of the episodes are written by the creator, Bluey and Bingo are based on his kids, and he seems to have a specific view of what he wants out of it.

I don't know how the rights are actually distributed and if it's something he has real control over, but I wouldn't be too shocked if whoever does hold them didn't view selling to Disney as worth it. Sometimes creators are protective. We already had a similar thing with J.K. Rowling; she didn't like their pitch and not letting her have creative control, so she decided against it.

They've already got world wide recognition, are raking in money, and have got a live show, a full scale replica of the family's house, and some kind of interactive hide and seek attraction going on, and that's just what I know about. Why bother including Disney?

(Setting aside the whole issue of them even being up for grabs or not.)
 

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