"Big Hero 6" presence in Disney World?

[Darth Sidious]

For the love of Galactus, they better not even THINK of using the Japan pavilion for their heavy handed marketing! The film isn't even based in Japan, just a city that mixes elements from that environment. Hiro and Baymax belong in the animation building just like all the other Disney animated films of recent (with the exception of Frozen, but we all know how that turned out). I'll be interested to see how well this film does. It seems to me they're missing a big opportunity by not having the word "Marvel" present somewhere in the advertising, even if it just says "inspired by the Marvel comic". Considering the general audience has no idea what this property is, that might hurt ticket sales a bit.

Disney's branding with the Marvel name is strictly limited to MCU films/series. When Fox makes Wolverine or X-Men movies they don't carry the Marvel logo like the MCU movies do. They will have a minimal colorless logo for trademarking at the bottom. I think Kevin Feige once stated how they want fans to associate the red Marvel logo above the movie's title with MCU entries by Marvel Studios.

 

[Bparso87]

It does say based on marvel comics at guardians of the galaxy.

 

[NMBC1993]

Disney's branding with the Marvel name is strictly limited to MCU films/series. When Fox makes Wolverine or X-Men movies they don't carry the Marvel logo like the MCU movies do. They will have a minimal colorless logo for trademarking at the bottom. I think Kevin Feige once stated how they want fans to associate the red Marvel logo above the movie's title with MCU entries by Marvel Studios.

Right, but like I stated before considering this is not a literal translation of a Marvel property it wouldn't make sense to put "Marvel's Big Hero 6" since it clearly is not. What I was trying to say is since it IS technically based on a Marvel property, it would benefit the company to at least explain to the audience that this movie was "inspired by a Marvel property" to help drive ticket sales. To me, this movie is going to need all the marketing it can get. Don't forgot people out there, Frozen wasn't on a lot of people's radar until Disney released an official video of "Let it Go" a week before the film came out, that's when the phenomenon started to build. In the case of Big Hero 6, I do not see Hiro belting out a musical number so the film will have to rely on other means to draw family members in. That's why I suggested to at least put "inspired by" on the poster or something. But it looks like the company is a step a head of me according to other posts out there.

 

[Bparso87]

Right, but like I stated before considering this is not a literal translation of a Marvel property it wouldn't make sense to put "Marvel's Big Hero 6" since it clearly is not. What I was trying to say is since it IS technically based on a Marvel property, it would benefit the company to at least explain to the audience that this movie was "inspired by a Marvel property" to help drive ticket sales. To me, this movie is going to need all the marketing it can get. Don't forgot people out there, Frozen wasn't on a lot of people's radar until Disney released an official video of "Let it Go" a week before the film came out, that's when the phenomenon started to build. In the case of Big Hero 6, I do not see Hiro belting out a musical number so the film will have to rely on other means to draw family members in. That's why I suggested to at least put "inspired by" on the poster or something. But it looks like the company is a step a head of me according to other posts out there.

On the new trailer it does state that it is based on the marvel comic. The movie will do fine not like frozen but on par with wreck it Ralph and tangled. Disney does not market their movies well. Frozen was not market well intill it was already a success.

 

[Darth Sidious]

On the new trailer it does state that it is based on the marvel comic. The movie will do fine not like frozen but on par with wreck it Ralph and tangled. Disney does not market their movies well. Frozen was not market well intill it was already a success.

Disney's YouTube channel had the trailer and in the written description it states "based on the Marvel Comic of the same name". That aside I understand the desire to keep the brands separate for the most part. Disney wants the Marvel banner theatrically to mean something different from that of Disney.

 

[AndyMagic]

Disney's branding with the Marvel name is strictly limited to MCU films/series. When Fox makes Wolverine or X-Men movies they don't carry the Marvel logo like the MCU movies do. They will have a minimal colorless logo for trademarking at the bottom. I think Kevin Feige once stated how they want fans to associate the red Marvel logo above the movie's title with MCU entries by Marvel Studios.

That's incorrect. The red Marvel logo appeared in full during the opening title cards for both Sony's The Amazing Spider-Man 2 and Fox's X-Men: Days of Future Past. The same logo also appears in the trailers for those films. The only different is the MCU films now open with a full orchestrated fanfare.

 

[Darth Sidious]

That's incorrect. The red Marvel logo appeared in full during the opening title cards for both Sony's The Amazing Spider-Man 2 and Fox's X-Men: Days of Future Past. The same logo also appears in the trailers for those films. The only different is the MCU films now open with a full orchestrated fanfare.

No the red Marvel logo in the title of the film. The Marvel sweep will appear before the movies but that is not the branding I'm referencing. The movie poster for Spider-Man does not carry the red Marvel logo above the movie title. Marvel associates this with their cinematic universe.

 

[AndyMagic]

No the red Marvel logo in the title of the film. The Marvel sweep will appear before the movies but that is not the branding I'm referencing. The movie poster for Spider-Man does not carry the red Marvel logo above the movie title. Marvel associates this with their cinematic universe.

I wasn't aware you were just referring to the film's one-sheet artwork. Your post specifically said the movies themselves don't carry the Marvel logo. So yes, the Marvel branding is not present above the title of non Disney films on posters. It's just present in all other forms of advertising like tv-spots, trailers and the films themselves.

 

[Darth Sidious]

I wasn't aware you were just referring to the film's one-sheet artwork. Your post specifically said the movies themselves don't carry the Marvel logo. So yes, the Marvel branding is not present above the title of non Disney films on posters. It's just present in all other forms of advertising like tv-spots, trailers and the films themselves.

Yes but that's not branding.

 

[AndyMagic]

Yes but that's not branding.

I'm a marketing executive in the film industry. Please just stop. Even the Marvel logo on the non-Disney distributed one-sheets aren't "colorless" as you put it.

And yes, a full production animated logo during a trailer and before the motion picture itself is still considered a form branding.

 

[AndyMagic]

As for Big Hero 6. The lack of including the Marvel logo on the trailer or marketing materials is because Marvel Entertainment isn't involved in any aspect of the production and because Disney feels it doesn't jibe with a kid-friendly Pixar film.

 

[Sped2424]

As for Big Hero 6. The lack of including the Marvel logo on the trailer or marketing materials is because Marvel Entertainment isn't involved in any aspect of the production and because Disney feels it doesn't jibe with a kid-friendly Pixar film.

Disney animation, not pixar!

 

[AndyMagic]

Disney animation, not pixar!

Silly me. Yes. Disney Animation.

 

[Cmdr_Crimson]

Disney animation, not pixar!

This seems a bit confusing tho as during the credits some of the CG films that some really really small part of Pixar would help with some spots of the film..But, granted it is mostly credited to Disney Animation instead..

 

[Sped2424]

This seems a bit confusing tho as during the credits some of the CG films that some really really small part of Pixar would help with some spots of the film..But, granted it is mostly credited to Disney Animation instead..

Care to give examples and even if a few animators help out with just doing the animation that doesn't make it a pixar film. Two different studios with two different approaches.

 

[lazyboy97o]

Care to give examples and even if a few animators help out with just doing the animation that doesn't make it a pixar film. Two different studios with two different approaches.

Both with the same leadership.

 

[Matt_Black]

Care to give examples

Well, both Wreck-It Ralph and Frozen have spots in the credits where they list the contributions of the Pixar Brain Trust and follow that up with the specific individuals.

Furthermore, with the inclusion of Merida into the Disney Princess line-up, the lines between the two studios have been further blurred, at least as far as public perception goes.

 

[lazyboy97o]

Well, both Wreck-It Ralph and Frozen have spots in the credits where they list the contributions of the Pixar Brain Trust and follow that up with the specific individuals.

Furthermore, with the inclusion of Merida into the Disney Princess line-up, the lines between the two studios have been further blurred, at least as far as public perception goes.

Pixar was by far the most expensive of Iger's big three acquisitions and yet the studio's films immediately became branded as Disney-Pixar films. Makes Walt Disney Feature Animation more like Pixar was also a big, publicly stated purpose behind the acquisition.

 

[Magenta Panther]

If Big Hero 6 does appear in the parks, it'll probably be done on the cheap, like Frozen. Maybe TDO will buy an old Michelin Man costume and have the guy in it kick a ball down Main Street or something.

 

[Sped2424]

Both with the same leadership.

True, but again both still make very different end products.