For the love of Galactus, they better not even THINK of using the Japan pavilion for their heavy handed marketing! The film isn't even based in Japan, just a city that mixes elements from that environment. Hiro and Baymax belong in the animation building just like all the other Disney animated films of recent (with the exception of Frozen, but we all know how that turned out). I'll be interested to see how well this film does. It seems to me they're missing a big opportunity by not having the word "Marvel" present somewhere in the advertising, even if it just says "inspired by the Marvel comic". Considering the general audience has no idea what this property is, that might hurt ticket sales a bit.