We like the bday buttons (as well as the other ones) mainly to commemorate our trip. If we do end up getting something, it's an added bonus and we appreciate the pixie dust. I remember when my youngest son was just a newborn, my mom had just had a pacemaker placed and was in a wheelchair, and it was hotter than the sun. We stopped into Columbia Harbor House to take a break in the afternoon and the place was totally empty. We must have been a sight because the next thing I knew, we got cupcakes and a certificate saying we were the "Family of the Day". It's one of our favorite memories visiting WDW, even nearly 20 yrs later. I think if disney gave out treats just because of a "I'm celebrating" button, it would no longer be special when they do pixie dust you.