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Bank One to offer first Walt Disney Visa card
- Thread starter DMC-12
- Start date
Invero
Well-Known Member
Originally posted by DMC-12
Well...it still is...and I think it will be...
But they (Disney) will just be getting rid of there own private label card....for the stores and parks....and replacing it with this new Visa deal.
Hrmm... *shrug* I dunno... personally, if I were AmEx... I'd be a lil perturbed... I mean, isn't that a conflict of interest, seeing as AmEx is a sponser for many of Disney's pavillions?
Ahh... But what do I know about corporations and whatnot...
Well....Amex is on a whole diffrent level compared to Visa....
Amex...on most of there cards..there is a yearly fee.....and no limits....
Not so w/ Visa.....
If Disney went with Amex for this deal....I dont think alot of people would be happy or would go for a yearly fee on a Disney / Amex Credit Card. ...just my thoughts though
Cheryl
Member
Ok, just my two cents here but this sounds awesome! I can't wait to hear more about it and if there is a character on it or a picture of the castle or what! I'm so excited...has to email my DH right away so he could be told the news! :lol:
*****************************
Have a great day!
Cheryl
Bye Amex Hello Banc One
Amex was/is the official credit card of WDW (and DL). Clearly, they won't be for long. Expect an announcement that Banc One will be taking on this role sometime in the near future.
Amex will let their current Disney deal expire, and Banc One will assume that role, probably starting in 2003.
This will result in some minor changes (no White Glove Treatment, for example), but earning points is a pretty great program for Banc One. We'll see.....
Amex was/is the official credit card of WDW (and DL). Clearly, they won't be for long. Expect an announcement that Banc One will be taking on this role sometime in the near future.
Amex will let their current Disney deal expire, and Banc One will assume that role, probably starting in 2003.
This will result in some minor changes (no White Glove Treatment, for example), but earning points is a pretty great program for Banc One. We'll see.....
disneydudette
Well-Known Member
:lol: :lol: :lol: .... u alays seem to make the best out of everything....
MKingdom25
New Member
Another note on this: I think this is great deal for both Disney and guests.
For Disney, people will use that card for most of their Disney purchases. Since people are already buying plenty of Disney stuff, Disney might as well take advantage of this.
For guests and customers, they (including myself) will enjoy having anything more Disney stuff and get some Disney rewards!
For Disney, people will use that card for most of their Disney purchases. Since people are already buying plenty of Disney stuff, Disney might as well take advantage of this.
For guests and customers, they (including myself) will enjoy having anything more Disney stuff and get some Disney rewards!
DisneyCP2000
Well-Known Member
An update on this Deal - straight from Bank One
The wonderful world of co-branding
Bank One signs five-year pact with Disney
By Erik Battenberg
Striking a five-year alliance with Disney and Visa to create a co-branded Disney credit card and explore other marketing opportunities was a big win for Bank One, officials said, but it didn't come easy.
"It was highly competitive," said Tom O'Donnell, the Disney segment leader for Bank One. "They were very tough negotiators."
And before awarding the contract to Bank One, Disney thoroughly examined the company to make sure it was the right partner.
For example, representatives from Disney visited the bank's customer service center in Orlando, Fla., and looked closely at the operation to make sure it met the high standards of service that Disney maintains, O'Donnell said.
"We had to pass a really high bar," said Steve Fox, who led the bank's business development team in the Disney effort. "Their evaluation criteria was very high."
Disney had been considering a co-branded credit card for years, and when it finally decided to issue one, all the major credit card companies were clamoring to do it, Fox said.
In fact, when Disney first contacted credit card companies to get proposals in the fall of 2000, Bank One's First USA wasn't even included, he said. But through persistence, First USA executives were able to show the company had the creativity and service levels Disney demanded.
It also helped that First USA is owned by Bank One, so the deal can comfortably extend beyond credit cards and into other financial services, Fox said.
There are no announced plans as far as other financial services, but Fox said the deal with Disney gives Bank One opportu-
nities to use Disney characters and other intellectual properties in certain promotions, and in developing consumer and Business Banking products.
"They don't want us to just take Mickey Mouse and slap him on checks, though," Fox said. "They want products that reinforce Disney's image."
There are no specific plans as yet, but this might include something like a Bank One/Disney vacation savings program.
The deal also will allow Bank One to have a physical presence in the Disneyland and Disney World theme parks, and to run Disney-related promotions inside Bank One branches and through other marketing channels, O'Donnell said.
Bank One also can promote itself as the "Official Bank" of Disneyland and Disney World, Fox said.
Landing the Disney contract created waves of excitement throughout the company. When the deal was announced on the bank's intranet, so many employees responded that the feedback inbox became full, something that had never happened before.
"I can't wait to get a card," said Suzette Orcholski, a private banker in Milwaukee who loves Disney and has purchased Cinderella and Sleeping Beauty videos for her granddaughter, who just celebrated her first birthday. "I already told my son and daughter-in-law that they can't go to Disney-
land without me."
"When you think of Disney you feel warm and safe," said Ardis Fleck, a banking center manager in Newton Falls, Ohio. "I want people to feel that way about my bank."
"Every product and service I have used from Disney has been of the highest quality," said Sherri Haeuser, a telephone banking sales administrator in Tempe, Ariz. "In my opinion, it is a great compliment to Bank One that Disney would enter into this partnership. They must believe that Bank One can live up to the standards they have set."
Indeed, it's expected the Disney deal will help Bank One and First USA attract other co-branding partners, O'Donnell said.
"I think because of Disney's reputation for quality, it's absolutely an endorsement for First USA and Bank One," he said.
While First USA has hundreds of co-branding partners, O'Donnell said none have as broad an appeal as the Disney cards will. After all, statistics show that a whopping 87 percent of families in the United States purchase some kind of Disney product each year.
"It applies to everyone in all geographies and across all demographics," O'Donnell said.
The wonderful world of co-branding
Bank One signs five-year pact with Disney
By Erik Battenberg
Striking a five-year alliance with Disney and Visa to create a co-branded Disney credit card and explore other marketing opportunities was a big win for Bank One, officials said, but it didn't come easy.
"It was highly competitive," said Tom O'Donnell, the Disney segment leader for Bank One. "They were very tough negotiators."
And before awarding the contract to Bank One, Disney thoroughly examined the company to make sure it was the right partner.
For example, representatives from Disney visited the bank's customer service center in Orlando, Fla., and looked closely at the operation to make sure it met the high standards of service that Disney maintains, O'Donnell said.
"We had to pass a really high bar," said Steve Fox, who led the bank's business development team in the Disney effort. "Their evaluation criteria was very high."
Disney had been considering a co-branded credit card for years, and when it finally decided to issue one, all the major credit card companies were clamoring to do it, Fox said.
In fact, when Disney first contacted credit card companies to get proposals in the fall of 2000, Bank One's First USA wasn't even included, he said. But through persistence, First USA executives were able to show the company had the creativity and service levels Disney demanded.
It also helped that First USA is owned by Bank One, so the deal can comfortably extend beyond credit cards and into other financial services, Fox said.
There are no announced plans as far as other financial services, but Fox said the deal with Disney gives Bank One opportu-
nities to use Disney characters and other intellectual properties in certain promotions, and in developing consumer and Business Banking products.
"They don't want us to just take Mickey Mouse and slap him on checks, though," Fox said. "They want products that reinforce Disney's image."
There are no specific plans as yet, but this might include something like a Bank One/Disney vacation savings program.
The deal also will allow Bank One to have a physical presence in the Disneyland and Disney World theme parks, and to run Disney-related promotions inside Bank One branches and through other marketing channels, O'Donnell said.
Bank One also can promote itself as the "Official Bank" of Disneyland and Disney World, Fox said.
Landing the Disney contract created waves of excitement throughout the company. When the deal was announced on the bank's intranet, so many employees responded that the feedback inbox became full, something that had never happened before.
"I can't wait to get a card," said Suzette Orcholski, a private banker in Milwaukee who loves Disney and has purchased Cinderella and Sleeping Beauty videos for her granddaughter, who just celebrated her first birthday. "I already told my son and daughter-in-law that they can't go to Disney-
land without me."
"When you think of Disney you feel warm and safe," said Ardis Fleck, a banking center manager in Newton Falls, Ohio. "I want people to feel that way about my bank."
"Every product and service I have used from Disney has been of the highest quality," said Sherri Haeuser, a telephone banking sales administrator in Tempe, Ariz. "In my opinion, it is a great compliment to Bank One that Disney would enter into this partnership. They must believe that Bank One can live up to the standards they have set."
Indeed, it's expected the Disney deal will help Bank One and First USA attract other co-branding partners, O'Donnell said.
"I think because of Disney's reputation for quality, it's absolutely an endorsement for First USA and Bank One," he said.
While First USA has hundreds of co-branding partners, O'Donnell said none have as broad an appeal as the Disney cards will. After all, statistics show that a whopping 87 percent of families in the United States purchase some kind of Disney product each year.
"It applies to everyone in all geographies and across all demographics," O'Donnell said.
DisneyCP2000
Well-Known Member
DisneyCP2000
Well-Known Member
a side article
What's in the cards
The biggest question everyone seems to have about Bank One's alliance with Disney is, "When can I get one of the credit cards?" said Tom O'Donnell, the Disney segment leader for Bank One.
The answer is that the cards will be issued in the spring of 2003, he said. When customers use the cards, they will earn reward points that can be redeemed for Disney products and services.
It hasn't been determined whether Bank One employees will be eligible for discounts on the cards, or other Bank One/Disney products, O'Donnell said.
The look and design of the cards also haven't been determined, but you can bet they will feature some Disney characters such as Mickey Mouse, or other icons such as Cinderella's Castle.
"There's just a phenomenal set of images you could choose from," O'Donnell said.
What's in the cards
The biggest question everyone seems to have about Bank One's alliance with Disney is, "When can I get one of the credit cards?" said Tom O'Donnell, the Disney segment leader for Bank One.
The answer is that the cards will be issued in the spring of 2003, he said. When customers use the cards, they will earn reward points that can be redeemed for Disney products and services.
It hasn't been determined whether Bank One employees will be eligible for discounts on the cards, or other Bank One/Disney products, O'Donnell said.
The look and design of the cards also haven't been determined, but you can bet they will feature some Disney characters such as Mickey Mouse, or other icons such as Cinderella's Castle.
"There's just a phenomenal set of images you could choose from," O'Donnell said.
Attachments
MKingdom25
New Member
HAHA. Yeah prolly need to get that cleared up first.