Saw this story today that another company is debuting a traveling world of Avatar
exhibit in 2016.
http://www.comingsoon.net/extras/ne...set-to-transport-fans-to-pandora-in-fall-2016
So, um, hmm.
On one hand, it re-introduces the idea of Avatar to people who may not have been thinking about it.
On the other hand, it creates brand confusion. "So, is Disney making this?" "Is this the thing that Disney made?" "Oh, I don't need to go to WDW, that exhibit came to my city."
You get the gist.
Not to mention inevitable comparisons will be made to whatever level of quality and immersion the respective companies bring to their installations.
It just seems weird that Cameron would go for this. Or that his arrangement with Disney would even allow for it.
Thoughts?
exhibit in 2016.
http://www.comingsoon.net/extras/ne...set-to-transport-fans-to-pandora-in-fall-2016
So, um, hmm.
On one hand, it re-introduces the idea of Avatar to people who may not have been thinking about it.
On the other hand, it creates brand confusion. "So, is Disney making this?" "Is this the thing that Disney made?" "Oh, I don't need to go to WDW, that exhibit came to my city."
You get the gist.
Not to mention inevitable comparisons will be made to whatever level of quality and immersion the respective companies bring to their installations.
It just seems weird that Cameron would go for this. Or that his arrangement with Disney would even allow for it.
Thoughts?