Ooh, a challenger! Welcome, but be warned, I will chop your post to pieces! No, literally, I am quoting you in pieces to better organize what I'm saying. Relax and enjoy me attacking everything you say.
Umm, the movie has certainly become far more forgotten and less popular. Unless you are arguing the popularity was already low in 2011. But it's definitely close to rock bottom now, definitely less popular than in 2011. I really don't know how you can argue that nothing has really changed.
But a low popularity aint so bad, eh? I mean a bunch of other rides aren't based off of some super popular franchise and they do excellent, because they are great rides and lands based on great concepts, right?
But keep in mind Disney didn't get Avatar rights for free. They had to pay a big wad of cash. Plus they lose out on some money from sales which I go on about below. So what advantage is Disney getting by spending and giving up money for the rights to Avatar? Why is Avatar that much (or even any) better than the other options they had? Feel free to explain, for I am intrigued.
Oh, and also, once something dies, it's extra hard to revive it. I don't know if that makes sense to y'all but lots of things/trends are one and done. They are massively popular for some time and then fade away. That's what Avatar is, and it concerns me that Avatar has already died once, as opposed to new concepts which haven't even been born yet. I feel like people are done with Avatar. They don't care about it enough anymore. It was nice 8 years ago but now it's over, time for something new.
Theme parks sell things. Sure, they won't be making money on sales outside of the parks (if those even exist), but Disney will be selling Avatar stuff in the land and they will be keeping the majority revenue from whatever they sell. Maybe they keep 85% and JC and Jon get 15% (or maybe JC keeps that percent all for himself, wouldn't surprise me). Anyhow, it's a massive concern, especially for execs at Disney who are so focused on where the sales are coming from. The forecast for Avatar-related merch sales is very stormy, and if that forecast is correct, Disney's not gonna be looking at Avatar land on a whole in the brighest light. Therefore, saying that toy and merchandise sales have no bearing is wrong. Happy Potter, Cars, and Star Wars merchandise currently flies or will fly off the shelves in those lands. Avatar... well, it's going to take a real lot of creativity and smart ideas to make that happen. Again, Disney not only has to give a % away, but it's a bigger and worse risk than many of the other concepts would've been.
They bought the rights to Avatar because it was supposed to be their "potter swatter." Originally, in around 2010, as you may know there were plans for an Australia-themed land and other original ideas. But once Harry Potter was a big success at Universal, Disney put on their tunnel-vision goggles and couldn't clearly see what made Potter successful. It wasn't about how much money the movies made in the box office, it was about the lasting popularity that Harry Potter had and how people of all ages wanted to become a wizard for the day. People love Harry Potter. And they love the quality experience. It all combines to spell success.
People love dragons. Unicorns. Lion King. Jungle Book. Cars. Ghosts. Dwarfs. Australian life such as Kangaroos. All ages can connect to these in some way. Blue glittery cat sex people do not have the same longetivity and appeal to all ages as everything I mentioned above, and we know that because Avatar's failed in that regard already. Sure, Disney could make it work out in the end, but is it worth that extra money and extra risk vs. something like dragons and unicorns which are basically risk-free?
Disney thought they chose the next Harry Potter in 2010. They thought, since Universal boughts rights to an outside francise, that's what they had to do. They felt like their deal with Lightstorm was, I don't know, necessary in some way. Disney no longer had faith in their own work and devalued all of their other ideas. But now that Avatar is practically dead, they realize they made the wrong choice. And if they haven't realized, well, they are ignoring reality then.
The chariot looked as thought it were winning the race, but then it crashed into the wall. And the racer, who got ejected from his seat, is still flying forward, but knows that the landing won't be pretty.