After the film's release and unusually strong box office performance over its first two weeks, it was debated as the one film capable of surpassing
Titanic's worldwide gross, and its continued strength perplexed box office analysts.
[209] Other films in recent years had been cited as contenders for surpassing
Titanic, such as 2008's
The Dark Knight,
[210] but
Avatar was considered the first film with a genuine chance to do so, and its numbers being aided by higher ticket prices for 3-D screenings
[209] did not fully explain its success to box office analysts. "Most films are considered to be healthy if they manage anything less than a 50% drop from their first weekend to their second. Dipping just 11% from the first to the third is unheard of," relayed Paul Dergarabedian, president of box-office analysis for Hollywood.com. "This is just unprecedented," he said. "I had to do a double take. I thought it was a miscalculation."
[163]