DVC is absolutely a luxury purchase, and is NOT an investment. It was never marketed to us as an investment that would pay any kind of dividends down the road. Did you have a DVC rep actually tell you that? Hmmm, have to disagree on paying the premium, though. We have taken 16 trips already as DVC owners. I have a spreadsheet that details exactly what we have paid into DVC, to include the maintenance fees. From that, for each of our trips, I check to see if there was a possible discount on a room where we were staying, and even if we couldn't get that rate, I used that rate in my spreadsheet. For some of our trips, I used a 30% discount on the room rate, a few others it was only 25%, and for some there were no discounts available (there aren't discounts for every room type all the time, you know). So far, we have saved over $12,000 on our resort costs! Not an insignificant amount, wouldn't you say?
Of course, I hope that your argument isn't going to be that I could have stayed Value or off-site and saved money. Please. We are deluxe snobs and will NEVER stay in a Value resort, or stay off-site. We have stayed at a few Moderates - POR, POFQ, FW cabins, and we liked those, but we paid cash for those before we became DVC members.
Is it for everybody? NO! If you are going to stay Value or off-site, if you are looking for a return on your money, if you aren't going to Disney at least every other year, if you haven't decided that you want to vacation at Disney for the next 30-40 years, then DVC is NOT for you. For us, everything fell into place, and we are happy to save money every trip. As an example, we just stayed in a 1 bedroom DVC villa at the Grand Floridian. It was 395 points for our 8 night stay. Since we only pay maintenance fees of $5.17 per point, our cost for this trip was approx. $2,042. In researching what it would have cost us to stay there with cash, it was just over $7,000, not including the resort and county taxes. Think about that. We stayed at the Grand Floridian for OVER $5,000 LESS than someone paying cash for the exact same room. Please tell me that isn't SIGNIFICANT savings. And we will get those kind of savings, and sometimes even better from other stays in the future.