No, I mean the attitude of theme parks not being a valid creative medium. Disney no longer asks "What would make a great theme park experience?" (Be it original or based in an intellectual property). Instead the attitude is "This made a lot of money, lets make a theme park experience." That is how we got Cars Land. That why Avatar was pursued. It's why more Star Wars is being considered. Its about what is best for other mediums, namely film and merchandise, not what is best for themed entertainment.