el_super
Well-Known Member
Disney: Oh, so you want Pixar? STAR WARS??? mArVeL?!?!??!? Oh, I know: TOY STORY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Probably about 3 years ago, I was driving around Anaheim and I saw one of those shuttle busses that has the Disney wraps on it. There was a picture of Space Mountain with Buzz Lightyear flying over it. It didn't make sense to me at first, because obviously the two don't really go together. But that's when I realized the huge disconnect between something that's classic (like Space Mountain) and something that's recognizably Disney like Buzz Lightyear, having to share the same space and the same audience.
What made it even more compelling was the concept of the bus wrap itself: in the short span of the 3 or 4 seconds someone is going to see that bus and think about it, it has to convey a message that people understand. That people understand what Buzz Lightyear is so easily, and the emotions he illicit, is powerful. It's been over 40 years now and I still don't think I understand what Space Mountain is supposed to be.
It may not make a lot of sense in theme park design, and sometimes it can feel like downright pandering, but people love seeing characters they know on the side of a bus.