Not everything that happened in the 2010s was a full on dunk in brand synergy. Finally completing their promise to rebuild the troubled Downtown Disney area into something operationally manageable and modern, Disney went full on weird with Disney Springs. Designed at a honeypot to trap locals and Instragram influencers, there's not much Disney at Disney Springs, and it's kind of amazing.
Themed after Florida, a place Disney otherwise goes to amazing lengths to ensure you never see, Disney Springs is a bees nest of semi-haute restaurants, high end shops, weird bossa nova music, and theming intentionally reminiscent of Rollins College in Winter Park. With its restaurants with hanging Edison bulbs, reclaimed wood, exposed brick and menus awash in buzzwords like "crafted" and "local", Disney Springs drops a bell jar over the early 2010s in a way that perhaps no Disney product since EPCOT Center has perfectly encapsulated its era. There may be no Disney characters, sure, but there is a beautiful artificial spring, hand painted murals, a totally bonkers invented "history", garlands with tiny chandeliers at Christmas, a speakeasy buried under a pizza restaurant, and a place where you can wander on a dock and check out a millionaire's collection of rare boats. It's totally bizarre, and I suggest everyone enjoy it for what it is now before Disney paints Mickey Mouse and Elsa over every available surface in the next decade.