Why the Future of Streaming Is in Advertising
New VIP+ Analysis: The first half of 2022 gave more evidence that ads offer streaming's best long-term path forward.
variety.com
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All Things Streaming (VOD, OTT)
- Thread starter MisterPenguin
- Start date
variety.com
The End of Peak TV? Not So FAST
New VIP+ Analysis: While the peak TV era seems to be ending, the growth of original content for FAST could offset the contraction.
variety.com
Could MGM's move to make Warner Bros it's theatrical distributor rather than Universal a sign that maybe it's new daddy, Amazon, will be looking to purchase Warner Bros Discovery (HBO)?
www.hollywoodreporter.com
I can't see this as anything by the end of CW programming as Nexstar strips it for broadcasting parts...
deadline.com
Warner Bros. to Release MGM Movies Overseas, Excluding Next Bond Pic
The multiyear pact succeeds a similar deal MGM had with Universal.
www.hollywoodreporter.com
I can't see this as anything by the end of CW programming as Nexstar strips it for broadcasting parts...
The CW Poised To Get New Corporate Home As Nexstar Confirms Plan For 75% Ownership Stake; Mark Pedowitz To Remain CEO
The CW has entered a new ownership era, as Nexstar Media Group has closed a deal for a 75% stake in the 16-year-old broadcast operation.
deadline.com
Paramount+ to Be Bundled With Walmart+ Membership Program
Walmart reached a deal to include the Paramount+ streaming service as part of the retailing giant's Walmart+ membership program.
variety.com
Casey Bloys Addresses HBO/Max Reorg, “Extremely Painful” Layoff Decisions In Memo
At the end of a day that saw about 70 (14%) staffers in his divisions getting laid off, Casey Bloys, Chief Content Officer for HBO & HBO Max, just sent an email to his team about the cuts as well as his new (old) senior HBO/Max scripted executive team of Amy Gravitt, Francesca Orsi and […]
deadline.com
Nexstar Says Average CW Viewer Is 58, And Internet Can’t Stop Laughing
Nexstar Says Average CW Viewer Is 58, And The Internet Can't Stop Laughing
deadline.com
Why Niche SVOD and FAST Will Fuel Post-Pandemic Streaming Success
With platforms and technology advancing daily, content owners would be wise to embrace two formats to help them triumph in the SVOD world.
variety.com
HBO Max Offers Discounts Of Up To 42% To New And Returning Subscribers
HBO Max is offering discounts of up to 42% for both new and existing subscribers signing up for a full year of service.
deadline.com
Streaming Viewership Has Surpassed Cable TV Tune-In For The First Time, Per Nielsen
Viewership of streaming programming surpassed that of cable TV for the first time in July, Nielsen reported.
deadline.com
Appetite For Disney, Netflix Tentpoles In Early Days Of Release Means Streamers Should Stagger Rollouts As They Add Ads, Samba TV Says
Samba TV, citing Netflix and Disney+ viewership data, says the streamers should consider staggered releases on ad-backed and ad-free tiers.
deadline.com
Streaming Subscribers Resist Idea Of Trading Down From Ad-Free To Ad-Supported Tiers Despite Cost Savings – Study
EXCLUSIVE: As streaming leaders Netflix and Disney prepare to roll out ad-supported subscription tiers, new research from Fandom indicates a majority of paying customers plan to take a wait-and-see…
deadline.com
HBO Max: Non-Scripted Community “Devastated” By Cuts; Axe Falls Hard On Diverse Slate & Staff
David Zaslav is fond of his motor racing analogies. The Warner Bros. Discovery President and CEO recently said, “If the linear business is a racecar, we’ve got a team of racecar drivers”. “When we …
deadline.com
Streamers Hike Prices: How the Big Players Stack Up Now
Streaming service subscription rates are rising as companies look to offset ballooning content expenditures and roll out lower-priced, ad-supported options as an alternative. Last week, Disney beca…
variety.com
Why Warner Bros.’ Film Pivot Is the Right Move
New VIP+ Analysis: Its films no longer guaranteed to hit HBO Max 45 days after theaters, Warners is embracing VOD again to max out revenue.
variety.com
Peacock finally does something. Mostly out of panic. But, it's something...
variety.com
deadline.com
The president of Peacock talks about how pure and elite Peacock is in its subscription count... and offers a rock bottom price killing their ARPU in order to goose sub numbers...
deadline.com
Peacock Will Get NBC Next-Day Episodes Starting Next Month After Reclaiming Rights From Hulu
Fans of NBC’s current-season shows will no longer find them on Hulu as of next month — they’ll be flying over to NBCUniversal’s Peacock. NBCU announced that starting Sept. 1…
variety.com
‘Halloween Ends’ Going Theatrical Day & Date On Peacock, Just Like Previous Sequel
It looks like Peacock needs to juice its paid subscriptions some more. Universal/Blumhouse/Miramax’s Halloween Ends, which is already set for theatrical release on October 14, will also debut…
deadline.com
The president of Peacock talks about how pure and elite Peacock is in its subscription count... and offers a rock bottom price killing their ARPU in order to goose sub numbers...
Peacock President Kelly Campbell On Reclaiming Next-Day Premieres From Hulu, Doubling Content Spend And Spurring “Next Evolution Of Growth”
EXCLUSIVE: Kelly Campbell has been president of Peacock for less than a year, but she has already steered the 2-year-old outlet through a series of challenges as NBCUniversal looks to make its mark…
deadline.com
Fox's streamer is Tubi...
variety.com
Fox Unveils 2022 Corporate Social Responsibility Report (EXCLUSIVE)
Fox Corp. unveiled its third annual Corporate Social Responsibility (CSR) report Wednesday, revealing the company’s approach to corporate giving, environmental, social and governance, employe…
variety.com
If Warner Bros Discovery was going to bury a made-for-streaming movie for the insurance money, rather than Batgirl, it should have been four Christmas movies, a modern day genre that needs to die.
deadline.com
HBO Max Dates Four Holiday Movies Including Sequel ‘A Christmas Story Christmas’
EXCLUSIVE: We hear that four holiday movies have received HBO Max release dates as of Wednesday: Legendary’s Christmas Story sequel, A Christmas Story Christmas for November 17 this year, and…
deadline.com
The slow motion train crash of Warner Bros Discovery continues...
variety.com
deadline.com
‘House of the Dragon’ Won’t Keep Warner Bros. Discovery From Dragging
New VIP+ Analysis: High-flying ratings for the “Game of Thrones” prequel can’t put out WBD’s fires on the PR front and on Wall Street.
variety.com
HBO Max: 29 To Depart Roles In Europe As Warner Bros Discovery Shifts To New Originals Model
EXCLUSIVE: Warner Bros. Discovery is letting go of 29 staff in Europe, including key programming execs, as it moves to phase out HBO Max European originals and shift towards a new local commissioni…
deadline.com
Laid-Off HBO Max Execs: They’re Killing Off Diversity and Courting ‘Middle America’
Warner Bros. Discovery has axed about 13 non-white executives as it tries to climb out of debt. It will likely affect the shows and movies that are made.
www.thedailybeast.com
The CW's new owner wants CW to stop offering younger-skewing shows that feed its former owners' streaming services, but instead, wants to it to be just a linear network pitched to older people.
IOW, they want the CW to be CBS.
Good luck!!
deadline.com
IOW, they want the CW to be CBS.
Good luck!!
The CW Widens Programming Scope To Include Sitcoms & Procedurals, Begins Testing Outside Studio Deals With ‘The Hatpin Society’ From EP Rachel Bloom
CW brass have reached out to the creative community to lay out a buying strategy post-Nexstar deal, reiterating it is open for business.
deadline.com
"Netflix is moving up the timeline for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec. 8 launch of the Disney+ tier with advertising.
In July, Netflix told investors that it was targeting the launch of the ad-supported plan “around the early part of 2023.” But now, Netflix’s ad-supported is set to go live Nov. 1 in multiple countries, including the U.S., Canada, U.K., France and Germany, according to industry sources who have been briefed on the streamer’s plans. That would be a little over a month before Disney+ Basic, priced at $7.99/month, hits the market in the U.S.
Netflix declined to comment. “We are still in the early days of deciding how to launch a lower-priced, ad-supported tier and no decisions have been made,” a company rep said.
Sources confirmed the new Nov. 1 launch date, which was previously reported by the Wall Street Journal. Netflix and its exclusive ad partner, Microsoft, have requested ad buyers submit initial bids next week, with a “soft $65 CPM” — the cost per thousand views — meaning that the company is open to negotiating the ad rates. That’s well above industry CPMs of sub-$20. Sources speculate Netflix’s request for proposals from ad buyers will function as a Dutch auction, with the company looking to see what the market will bear."
variety.com
In July, Netflix told investors that it was targeting the launch of the ad-supported plan “around the early part of 2023.” But now, Netflix’s ad-supported is set to go live Nov. 1 in multiple countries, including the U.S., Canada, U.K., France and Germany, according to industry sources who have been briefed on the streamer’s plans. That would be a little over a month before Disney+ Basic, priced at $7.99/month, hits the market in the U.S.
Netflix declined to comment. “We are still in the early days of deciding how to launch a lower-priced, ad-supported tier and no decisions have been made,” a company rep said.
Sources confirmed the new Nov. 1 launch date, which was previously reported by the Wall Street Journal. Netflix and its exclusive ad partner, Microsoft, have requested ad buyers submit initial bids next week, with a “soft $65 CPM” — the cost per thousand views — meaning that the company is open to negotiating the ad rates. That’s well above industry CPMs of sub-$20. Sources speculate Netflix’s request for proposals from ad buyers will function as a Dutch auction, with the company looking to see what the market will bear."
Netflix Ad Tier Launch Moved Up to November to Get Ahead of Disney+, Streamer Tells Ad Buyers
Netflix is moving up the timeline for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec. 8 launch of the Disney+ tier with advertising. In July, Net…
variety.com
What ‘The Lord of the Rings’ Means for Amazon’s Streaming Ambitions
New VIP+ Analysis: The tech giant won’t share the data needed to truly measure the success of its ‘LOTR’ series — or its streaming efforts.
variety.com
This article includes what Disney did right in Indonesia..
Analysis: Why Netflix Initially Struggled in Indonesia
Indonesia is often described as the world’s most populous Muslim nation. But the country’s development as a global-scale media market has been uneven and full of promises unfulfilled. Many of the o…
variety.com
John Dickerson Leads CBS Into Battle to Capture Streaming Viewers for Evening-News
The typical evening-news program give viewers all the news they need to know in less than 30 minutes. John Dickerson’s take on the format aims to unpack the headlines of the day and offer something…
variety.com
Paramount Pictures Chief Brian Robbins Says Annual Release Output Will Rise To 12 To 15 By 2024 As “Path To Monetization” Improves
Paramount Pictures chief Brian Robbins wants to boost the studio’s annual theatrical output to 12 to 15 releases, up from its current Covid-affected level of eight this year and 10 to 12 in 2…
deadline.com
‘The Handmaid’s Tale’ Renewed for Sixth and Final Season
"The Handmaid’s Tale" has been renewed for a sixth and final season ahead of its Season 5 premiere on Hulu.
variety.com
Disney Irish
Premium Member
This might get me to actually start to watch it.....‘The Handmaid’s Tale’ Renewed for Sixth and Final Season
"The Handmaid’s Tale" has been renewed for a sixth and final season ahead of its Season 5 premiere on Hulu.
Survey: The Most Popular FAST and AVOD Services in the U.S.
New VIP+ Analysis: Exclusive data from consumer insights firm Maru shows what users prefer across free streaming for linear and on-demand.
variety.com
Endeavor Chief Ari Emanuel Casts Doubt On Media Execs’ Pledges To Rein In Content Spending: “I Don’t See It”
Endeavor Group Holdings CEO Ari Emanuel says the pledges by many media execs to rein in content spending amid a broader streaming rethink have yet to have an impact on his company. Some of that dis…
deadline.com
‘Days Of Our Lives’ Plugs Benefits Of Peacock: No More Breaking News Interruptions
Days Of Our Lives has a message for those broadcast viewers annoyed over that breaking news interruption that ruined crucial scenes in some markets: Get Peacock. In the latest in a series of tweets…
deadline.com