There are only 5 studios and 5 1-bedrooms at conciege level. Yes, it's really hard to get. I called at 9 AM on my 11-month out date and made an error in my request. When I realized my error and called back, at 9:10, I couldn't get 2 studios. I have a 1-bedroom and 1 studio booked for the 3 nights I need next August. I'm on a waiting list for the other studio and have been since 9:15 AM of that day.
What you're getting is more of a regular room experience with turn-down service, robes, chocolates, etc...
You have breakfast offerings that are wonderful, afternoon snacks, evening appetizers from Boma and Jiko, South African wines and beers, later evening cordials and deserts. Other offerings are available whenever you ask. The concierge staff is there to help you. I put a short video of the evening dessert offerings on youtube. Search Animal Kingdom Lodge Concierge August 2010.
If you are the type of person who likes to be in the park at opening and stay until closing, this is not for you. If you'd like a few days to take it easy and enjoy the resort while doing a few hours in a park in between cocktails, you'll like it.
We usually spend our first 3 days at AKL before heading over to the BWV and a much busier schedule. Whatever floats your boat, enjoy!