Advertising the Cinderella Castle suite is pointless

[retroeric]

It's still the first thing you see when you go to Disneyworld.com. I just don't get why they put nearly 100% of the emphasis for the YOMD campaign on this suite giveaway when the odds of winning fall somewhere around 40,000 to 1. Sure it's a fascinating idea, but they should come up with something that's actually a realistic possibility or stop making this (pipe) dream the focal point of the campaign.

 

[Pocamahontas]

Because Disney knows that people will come, even with a small chance of winning. Most people have dreamed of staying in a castle since they were little...and for Disney to advertise that, heh...they know what they're doing.

 

[MiduraMagic4]

It's still the first thing you see when you go to Disneyworld.com. I just don't get why they put nearly 100% of the emphasis for the YOMD campaign on this suite giveaway when the odds of winning fall somewhere around 40,000 to 1. Sure it's a fascinating idea, but they should come up with something that's actually a realistic possibility or stop making this (pipe) dream the focal point of the campaign.

And yet people still play the lottery. People dont come to the park merely expecting to win the castle give away anyway. They entire premise of the world is based on unfathomable dreams and possibility so why not base tehir campaigns on the same idea?

 

[wdwmomof3]

Oh how I hope that I am in the right spot at the right time in Sept.

 

[tirian]

It's still the first thing you see when you go to Disneyworld.com. I just don't get why they put nearly 100% of the emphasis for the YOMD campaign on this suite giveaway when the odds of winning fall somewhere around 40,000 to 1. Sure it's a fascinating idea, but they should come up with something that's actually a realistic possibility or stop making this (pipe) dream the focal point of the campaign.

The suite is advertised because it is the ultimate prize for most people; but the Cinderella Suite focus is also why the majority of Guests did not understand the YoaMD campaign. Now that the promotion has been revised, we'll have to wait to see what the marketing improvements are.

 

[CleveRocks]

It's still the first thing you see when you go to Disneyworld.com. I just don't get why they put nearly 100% of the emphasis for the YOMD campaign on this suite giveaway when the odds of winning fall somewhere around 40,000 to 1. Sure it's a fascinating idea, but they should come up with something that's actually a realistic possibility or stop making this (pipe) dream the focal point of the campaign.

It's called marketing and advertising.

If you buy a Porsche it doesn't mean you're going to have an impossibly gorgeous 20-year old model as your "slave," but a lot of car ads sure allude to that idea.

Drinking Mountain Dew doesn't mean you'll be jumping off cliffs into clear cool lakes with your really cool buddies and impossibly hot chicks, but the ads sure allude to that idea.

Advertising sells excitement. The Castle Suite is exciting. Get it???

 

[Jesùs_Carioca]

pfff...



...you must be doing it wrong then *sticks tounge out*