ABC using Illuminations: ROE Theme for Inauguration

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wannab@dis

Well-Known Member
peter11435 said:
I just meant that I doubt the theory of it being used as subliminal advertising for Disney. While some people may remember music, the vast majority of Americans have never even seen Illuminations. Thats why I said most would not realize what the music was from.

Ahhh... gotcha! You are correct, but WDW relies heavily on repeat visitors since returning guests have a tendency to stay longer and spend more than first timers.
 

peter11435

Well-Known Member
wannab@dis said:
Ahhh... gotcha! You are correct, but WDW relies heavily on repeat visitors since returning guests have a tendency to stay longer and spend more than first timers.
Thats true too.
 
haha.. its weird i've hear illuminations music being used for another news event on ABC before, I wasnt even watching TV and I cam running thinking it was a new show about WDW or something but it turned out to be a news show coming on! :lol:
 

TheOneVader

Well-Known Member
General Grizz said:
Heh, awesome! I remember the 2000 countdown specials using it as well. :D

Same here. Sadly, I haven't heard it anytime since then, but heard of it being played since.

EDIT: Oh, they just had it on. Yea, they rearranegd it a tad.
 

Figment1986

Well-Known Member
I headrd this to while at school.... must be perfect for winter music.... and they own it so no licensing for it??
 

JCAEdge21

Active Member
its because disney owns abc. they also used music from pirates of the caribbean for monday night football promos
 

raven

Well-Known Member
I noticed this music as well. I was sitting at my computer and when I heard the music on the TV I ran over thinking that I would see an advertisement for WDW. Still had to watch it anyway just to get my Illuminations fix again. :wave:
 

tigger248

Well-Known Member
It doesn't really surprise me, they use ROE music on ABC all the time for special events, like elections and stuff. Though it is sad because I wasn't home all day and couldn't see it. Stupid back to back classes for like 8 hours on Tuesdays and Thursdays. :fork:
 

tirian

Well-Known Member
Maybe it's because Bush loves WDW...


:lol:


Seriously, though, he does. It's his number one vacation spot.
 

Blizz

New Member
I know that they have also used the ROE music for the Presidential election for my local ABC network affilate, WPVI 6ABC. They used it for a while but then closer to the election it changed to some crappy thing their audio dept. found.

The closing credits of the Inauguration kept me happy, it was a pretty good remix of the song.
 

askmike1

Member
They use it for many reasons
1) They've used it in the past for 'finale' type clips (such as 2000 countdown and 2004 election results)
2) Think about the meaning of RoE...We Go On...Peace...Unity
3) It is free
4) The music is great (enough said)

As for subliminal messaging, I don't think so. However, I do think it increases repeat visitors because it makes people say "Hey, it's that firework song from Disney. That show was really great. We should go back."

-Michael
mfw.frandt.com
 

DisneyDefenders

Active Member
Bush loves Disney

I'd say that it's more than likely that the reason it was used was entirely for marketing purposes, but let's not forget that President Bush loves Walt Disney World. He's even given them plugs on national TV! Just another telling sign that President Bush is a genius and I'm sooooo glad we've got 4 more years of moving America forward!

:sohappy: :sohappy: :sohappy: :sohappy: :sohappy: :sohappy:
 

se8472

Well-Known Member
CaptJackSparrow said:
I'd say that it's more than likely that the reason it was used was entirely for marketing purposes, but let's not forget that President Bush loves Walt Disney World. He's even given them plugs on national TV! Just another telling sign that President Bush is a genius and I'm sooooo glad we've got 4 more years of moving America forward!

yeah, why did you make this political. you KNOW someone is going to respond to it. :rolleyes:

There goes another topic.
 
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